What was the winning midterm message? Freedom. Democrats described freedom differently: from women’s freedom to decide for themselves (AOC), freedom to learn (Josh Shapiro) to economic freedom (Wes Moore). Excerpts of their inspiring messages are bundled in the free BigStage Teleprompter so you can practice delivering them too. “Americans value our freedoms — our freedom …
Your tax dollars pay politicians’ salaries. Ask hardball questions so they can’t dodge giving you a straight answer. Republicans would rather not talk about their abortion bans. Voting restrictions. Inciting violence against law enforcement agents. Ask hardball questions that are harder for them to evade. CNN host Brianna Keilar confronted Mike Turner, an Ohio Republican, …
The entire world said the Ukrainians were just gonna lose. They were told to surrender. “That it was inevitable that Russia was just too strong. Well the Ukrainians cared more. They fought back and said ‘Hey Russian warship go f*ck yourself’. That’s what those of us who love democracy have to say: Hey Republicans you …
Ukraine’s fight for democracy has a lesson for Democrats Read More »
Keep your team of canvassers and supporters on the same talking points. Or as Beyonce says ‘let’s get in formation‘. “Use a “drumbeat” approach to communication: a steady stream of large and small actions and stories, over time, that help reinforce a consistent idea or theme. Drumbeats work so well is because we are all …
Keep your team in formation using the same talking points Read More »
Use the right messaging to explain the Jan 6th insurrection and how the people behind it are now passing bills to steal our freedom to vote. Words matter. Especially when countering disinformation undermining democracy. This Digital Toolkit from ASO Communications explains how to describe the clear and present danger to American democracy and what can …
Political extremism spreads like cancer on democracy. A few malignant cells infect others till the body dies. Watch for these symptoms. Trygve Olson has trained thousands of activists in forty countries with International Republican Institute (IRI) to build democracies. As a Senior Lincoln Project Advisor, he now trains Americans about political extremism. How do people …
Ace your Zoom interviews by scrolling your answers on screen, and read them naturally without ever looking away from the camera. Zoom calls go better when you have your talking points in front of you. You never know what questions your might be asked, so be ready with answers to different questions and launch them …
Zoom interview? Make your answers easy to find and read. Read More »
People buy brownies, not the recipe. Emphasize how you’ll improve their lives. Skip the geek-speak. Anat Shenker-Osorio is the founder a of ASO Communications and a messaging expert. This one minute clip provides an illustrated explanation from her interview on the ‘Last Word with Lawrence O’Donnell’. Watch the whole interview here. Sell the benefits, not …
Frame your message to be persuasive. Practice presenting it so you can deliver it naturally. Share your script so others can amplify your message. Anat Shenker-Osorio, Principal of ASO Communications hosts the Words to Win By podcast. She examines why certain messages falter where others deliver. Anat explains how to craft messages on issues ranging …
Black women organizers disrupt existing power structures to bring about change in their communities. An innovative program helps train and support them in Louisiana. The Power Coalition For Equity & Justice supports community-based activism and grassroots leadership development through She Leads to build a statewide network of women activist. These activists support citizens in addressing …
Women community organizers push for change in Louisiana Read More »
