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Personal Data: Political Persuasion. How Consumer Data Is Sold To Campaigns To Better Target Voters.

Collecting and selling personal data to businesses is a big industry. Political campaigns are increasingly using the same data.  Campaigns rely heavily on voter files for targeting. Many are now incorporating the extensive consumer data available to improve their results. What data is available? Who are the data brokers? How is consumer data combined with the voter file? What are …

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