Technology, Software, and Apps

How to Use Facebook to Nudge Low Propensity Voters to the Polls

Low-propensity voters are an elusive target, but they’re often the margin for victory. Could sales techniques on social media be applied to increase LP voter turnout? A team of inside players and outside groups experimented with a small budget on Facebook in the recent Virginia election. Here are some of the lessons learned by DemLabs and Local Majority, …

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How Tech Activists Harness Purchasing Power to Bring About Change

Money talks. Companies listen when millions of customers boycott their products and services. Peaceful, economic mass-protests aren’t new. Gandhi and Martin Luther Kings Jr. used them. Activists launch bigger, more effective protests using social media and online commerce. The purchasing power of millions of followers’ becomes a powerful tool to demand change. How are such …

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Designing a Facebook campaign to advocate for better opioid care

It’s 1943 and the German air superiority has devastated the Allied forces. The Allies lack the planes to fight the Luftwaffe directly. The U.S. Army Air Corps proposes a new strategy: attack the German ability to make and repair planes. The Allies launch a targeted campaign to destroy the German factories producing ball bearings vital for …

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The Revolution Will Not Be Televised – It’ll be Computerized

Imagine that you have millions of supporters eager to help your cause. You only have a few weeks to get organized and hardly any existing systems or budget. How do you harness all the volunteer energy? This was the challenge that the Bernie Sanders’ presidential campaign faced. The system developed would be used to make …

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