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Archives

DemLabs tests the best, most affordable technology to make the biggest impact for campaigns and nonprofits, no matter the budget.

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17 Jan’ 2024

Demographic Geotargeting: Your Shortcut to Finding Voters

Find likely voters with the the same tools that businesses use to find their customers. Improve your odds of finding likely voters by factoring in those...

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12 Nov’ 2023

BIDEN 18: Mapping the Democrats’ route to recapturing the House

"The route to recapturing the House runs through the “Biden 18” - the 18 Republicans sitting in districts won by Joe Biden in 2020." - Washington...

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5 Nov’ 2023

Build contact lists faster with helpful info for the people you’re trying to reach

Savvy organizers build goodwill by serving the needs of their community. Helplines use the same approach to build contact lists. Choose "PULL" over "PUSH" marketing. Push...

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8 Oct’ 2023

How To Use DEMOGRAPHIC ANALYSIS To Run Smarter Campaigns

Savvy marketers use Demographic Analysis to find and persuade customers to buy their products. Demographics is a fast, affordable technique works just as well in political...

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18 Aug’ 2023

Campaign Better With SMART Maps

Running a campaign with a slate of candidates? Tiny budget? Small non-tech team? Tight deadlines? Use a SMART MAP. The National Women's Political Caucus of Virginia...

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9 Apr’ 2023

Republican racism trumps gun violence concerns

Tennessee Republicans Accused of Racism After Expelling Two Black Lawmakers - Newsweek How are Republicans so concerned about the unborn but fine with born children being...

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29 Jan’ 2023

Use geo-targeting to organize food-stamp users who’d be denied meat under Republican proposal

"Iowa Republicans want to ban food-stamp users from buying meat" - CBS News Iowa last year had a state budget surplus of $2 billion, and the...

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18 Jul’ 2022

Assign canvassers to areas where they have more in common with residents with geotargeting

Assign canvassers with geotargeting to areas where they'll be most effective. People respond better to those they can relate to. Choose canvassers that best match that...

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14 Mar’ 2022

Geotarget better with maps and data. Stop guessing.

Smart maps combine maps and data. They take the guesswork out of choosing the best areas to target. Businesses pick the best locations for their stores...

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11 Mar’ 2022

Canvass smarter with door hangers

Door hangers are cost-effective for campaigns and they are a must during COVID. How does a grassroots campaign deliver its door hangers to thousands of houses...

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10 Mar’ 2022

Geotarget areas with more likely voters using cluster analysis to canvass smarter — not harder

Birds of a feather, flock together. So do voters. Find areas with high densities of likely voters with cluster analysis to canvass smarter - not harder....

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8 Mar’ 2022

Reach more Hispanics with online services to meet their needs. Echar una mano.

Design your outreach campaign around your audience's concerns. More engagement with less expense. This outreach applies proven community organizing principles. It engages people where they are....

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14 Feb’ 2022

Fight voter suppression: Canvass smarter to register more voters and increase turnout.

Canvass smarter to register more voters and increase voter turnout to counter Republican voter suppression. How can organizers: Canvass people from the voter file or any...

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13 Jan’ 2022

Geotarget voters, direct their outrage, and build contact lists the easy way.

New apps make it easier for voters to get the facts and hold their politicians accountable. Voters struggle to quickly find their political rep and complain...

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9 Jan’ 2022

Fight rural voter suppression with better canvassing technology

Republicans make it harder for rural communities and tribal lands to vote. Canvass smarter with innovative apps to increase voter participation. Republicans exploit rural communities' remoteness,...

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1 Jan’ 2022

Geotarget with free Redistricting Data Hubs maps

Geotarget canvassing campaigns with data rich maps for better results. Redistricting Data Hub is a wonderful, free resource for non-partisan maps and data that can be...

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22 Dec’ 2021

Grassroots canvassing innovations increase voter participation

Democracy works best when everyone's voice is heard - not just a loud minority. How can grassroots groups locate unregistered voters to increase voter participation? How...

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5 Dec’ 2021

How to geo-target women denied control over their bodies to vote

Women denied control over their own bodies and forced by Republicans to have babies even if they are raped, have a strong reason to vote. How...

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3 Nov’ 2021

Canvas better with smarter software

Canvas better with business software that does more and costs less. Canvassing is vital to register more voters and mobilize supporters. Think beyond the voter file...

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1 Aug’ 2021

Wanted: Unregistered Voters

Use data analytics and behavioral targeting to find unregistered voters. It's easier and cheaper than you think. VoterPAC aims to register, rally, and empower the rising...

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23 Jul’ 2021

A better way to find and canvas unregistered voters

Find potentially unregistered voters - faster, easier and with less money using better technology and new data sources. Registering every eligible voter is critical with the...

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19 Jul’ 2021

Reaching the politically invisible voter

Millions of Americans entitled to vote aren't in the Voter File. They're invisible to most campaigns. Voter files collect voter registration information (which is a matter...

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14 Jul’ 2021

How the Florida Key Dems located eight thousand unregistered voters

"Seek and ye shall find" - Mathew 7:7 Philip Dodderidge is the Vice-Chair Florida Keys Democrats and searching for unregistered voters in the Florida Keys. He...

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13 Jun’ 2021

Build opt-in contact lists & conduct surveys with free mobile coupon offers

Image credit: Jack In The Box mobile coupon offering Businesses use mobile coupons to attract customers and build opt-in contact lists. The same technique works for...

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30 Apr’ 2021

Find unregistered voters with precision mapping

Fight voter suppression by leaving no eligible voter behind with easy-to-use precision mapping apps. Find areas likely to have unregistered voters with the same precision mapping...

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24 Mar’ 2021

The ultimate voter registration machine

How can remote, under-served communities get reliable information? How can advocacy groups promote voter registration and COVID vaccinations? And build opt-in contact lists at the same...

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3 Mar’ 2021

When they go low with more voting restrictions, we expand free internet access so no voter is left behind

As Republicans introduce new Jim Crow style voting restrictions, it's vital to empower more eligible citizens to vote. Free internet access enables more people to learn...

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18 Jan’ 2021

Trying to reach more people? Use non-political headlines.

What gets read? What gets skipped? It all starts with the headline. How do you get your message read by more people across the political spectrum?...

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9 Sep’ 2020

Trying to connect with ethnic minority voters? Find the right influencer with this free app.

Work with influencers trusted by a community in your outreach to minority groups. Ethnic Media Services promotes cross cultural communications through their network hundreds of journalists,...

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31 Aug’ 2020

Expert tips on writing text messages that get attention

Peer-to-peer texting offers a personalized way to connect with voters. Texting campaigns costs much less than other forms of outreach. They get a higher read and response...

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6 Aug’ 2020

Do voters even care about that issue? There’s a way to find out.

More than 60 Green Berets pay their respects to the first U.S. soldier killed by hostile fire in Afghanistan. What issues do veterans prioritize? "Russia Secretly...

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25 Jul’ 2020

Republicans just don’t care. How to map the millions of families they’re about to make homeless during a pandemic.

Republican senators are blocking unemployment benefits for millions of Americans devastated by the Coronavirus. This will make millions of Americans homeless and cause more deaths. How...

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18 Jul’ 2020

Social media analysis of reaction to masked Federal agents abducting Portland protestors

"Federal agents dressed in camouflage and tactical gear have taken to the streets of Portland, unleashing tear gas, bloodying protesters and pulling some people into unmarked...

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4 Jul’ 2020

¡Yo hablo español, 中文 and हिन्दी too!

One in five American speaks a language other than English at home. CIS 85% of Facebook videos are watched without sound. DigiDayThe message is clear: caption...

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2 Jul’ 2020

Mapping the protests across America

Preview(opens in a new tab) Protests sweep the nation, but it's hard to fully appreciate the hunger for change. Where are protests occurring? What are their...

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20 Jun’ 2020

Four innovations to get out the vote in Virginia

Reclaim Our Vote (ROV), a grassroots group in Virginia is innovating to get-out-the-vote (GOTV) in Virginia's primary election. Its volunteers will text 32,000 voters in three...

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18 Jun’ 2020

Voting. Georgia Style.

Georgia is truly special. Hours long lines to vote. Missing vote by mail ballots. $110 million spent on new voting machines. What gives? When in doubt,...

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15 Jun’ 2020

Use Petitions To Harness Outrage And Build Contact Lists With Free New App

Harness the outrage through targeted petitions and also build lists of supporters. Petition drives work, but the pandemic has forced organizing online which demands innovation. Existing...

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12 Jun’ 2020

Nationwide Map Of Police Brutality Created From Tweets

Source: Twitter Police officers trample peaceful protestors in Houston. Police push 75 year old man to the ground and leave him bleeding in Buffalo. How can these...

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9 Jun’ 2020

Three Free Safety Apps For Protestors

Police violence and digital surveillance shouldn't be used to intimidate peaceful protestors. These free apps protect protestors exercising their First Amendment right to "assemble peaceably and...

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8 Jun’ 2020

More Police, Doctors Or Teachers?

Police budgets explode and prisons fill up. Coronavirus care and schools suffers. Voter suppression in black communities increases. How are the three connected? Tax payer dollars...

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7 Jun’ 2020

Convert Protestors Into Voters With Geofenced Ad Campaigns

[caption id="attachment_2449" align="aligncenter" width="800"] Protesters teargassed as police disperse them near the White House. ROBERTO SCHMIDT/AFP[/caption] Protesting is good, but voting is even better. How do...

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31 May’ 2020

How To Track Twitter Trolls Promoting Racial Discord

How do trolls promote racial strife and violence on social media?  "Outsiders, extremists are among those fomenting violence in Twin Cities" - MPR. "The goal is to attack...

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14 May’ 2020

Speak To Voters In Their Language

Asian American voters are the margin of victory in many key races. Make sure you message reaches the. Translate & caption your videos. In this blog you'll...

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11 May’ 2020

Geotargeted Campaigns Mobilize Voters Struggling With The Coronavirus

Use geotargeting to reach those struggling with the Coronavirus. Geotargeting uses data collected from mobile apps to precisely target messages based on people's activities and movements. For instance, patients visiting a hospital...

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6 May’ 2020

Who Lives? Who Dies?

Why do some black counties in Georgia have 20 times as many deaths as nearby white counties? What impact does voter suppression have on the healthcare provide to African...

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27 Apr’ 2020

Conduct Polls In A Pandemic? Use Chatbots.

Collecting accurate, timely information in a pandemic needs innovation. Mothers Of Hope uses chatbots to collect information from Kalamazoo residents about their Coronavirus care and census participation. The group encourages community members...

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10 Mar’ 2020

Bots Push To Overturn Roe V Wade Decision

Image adapted from Handmaid's Tale & Terminator Protests rage as the Supreme Court reviews  a case that could could 'render protections by Roe v Wade meaningless'. How are...

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10 Nov’ 2019

The Beginner’s Guide To Running A Low-Budget, Geo-Targeted Political Ad Campaign.

Reach voters on their phones even if you don't have their phone numbers with geo-targeting. Tips on running a smart, frugal campaign. Background "Bhuwan Pyakurel is running...

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25 Oct’ 2019

The Iowa Caucuses: Analyzing What, Where And When The Candidates Doing?

Campaigns have to make the most of limited time, money and staff. What events should be held? Where? When? What are the other campaigns doing? Software...

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24 Sep’ 2019

Persuasion To Go. Voting Rights Group Uses Billboards To Get Out The Vote In North Carolina.

Billboards work. They're persuasive and cost effective. Here's how Center For Common Ground used billboards in North Carolina-3 to increase voter turnout in the recent special election. Results Cost of billboard...

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24 Sep’ 2019

Lessons From Black Voters Matter Geofenced Get-Out-The-Vote Mobile Ad Campaign In NC.

Geofenced mobile ads reach more people with better precision for less. Black Voters Matter campaign in North Carolina's special election put the approach to good use. African American voters are important voting...

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24 Sep’ 2019

Grassroots Group Harnesses Consumer Spending To Local Businesses Supporting The Community.

Money talks. And it walks. Every purchase is a vote of support for that business. A consumer boycott is a vote against firms that live off the community but give back little in...

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24 Sep’ 2019

Multimedia App Explains Money At Play In Blocking Gun Control Reform.

Short TV segments don't explain complex issues well. How can sustained public support for gun control be built, when mass shootings are soon forgotten and politicians obfuscate? It's not...

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28 Aug’ 2019

How To Enrich The Voter File With Other Data Sources For Better Results.

Use the best tool(s) available. It's no different in campaigns. Enrich the Voter File with other data sources for better results. Smarter targeting and  canvassing. Better results in fund raising and finding unregistered voters....

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17 Jul’ 2019

Western Native Voice Uses Free App To Organize Native American Communities.

Organizing Native American communities is challenging. Tribal lands span hundreds of square miles often without internet or cell coverage. Community members often use mailboxes instead of a street address which...

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17 Jul’ 2019

Think Outside The (Mail)Box. Virginia Candidate Uses Voter File For Targeted Mobile Ad Campaign.

People respond more to their phones than letters. It's time for campaigns to think outside the (mail)box. An insurgent campaign in Virginia is innovating to try to unseat the incumbent...

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15 Jul’ 2019

New Map Highlights ‘Hard To Count’ Communities That May Be Left Out Of The Census.

The 2020 census will be different. It's counting on more people to complete census questionnaires online to reduce the need for field workers. This hurts communities without dependable internet access,...

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9 Jul’ 2019

Free canvassing app for voter registration & census turnout — works without internet access.

Many rural communities suffer from a lack of connectivity. It's harder to stay informed, benefit from online services, locate polling locations, vote and take part in the census. Organizers struggle to reach...

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10 May’ 2019

Virginia Candidates Create Issue-Specific Campaign Videos With Free, Innovative App.

"There is an 80% increase in the time spent on watching videos ... 45% of the people surveyed in North America said they expect to watch even more videos on...

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6 May’ 2019

Target ads with geographic info on people’s movements and the places they’ve visited.

Farmers use digital tags to monitor their livestock. Advertisers have it easier. People voluntarily carry tags that constantly report their position and activity: mobile phones. Geomarketing Personal...

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29 Apr’ 2019

They only listen to their own voters. Use geocoding to mobilize better and focus supporters’ energy.

Elected officials only listen to their own voters. So it's essential for campaigns need to direct their supporters to lobby the right official. How can this be done with shifting...

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2 Apr’ 2019

Let Voters Tell You Directly What They Care About With Real-Time Crowdsourcing.

Sean Frame is running for Congress in CA-4 against a well funded incumbent. He's trying a new way to engage voters and raise funds. He is asking...

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19 Mar’ 2019

Two Free Mapping Apps To Better Target Campaigns

Winning campaigns want to focus their resources and efforts to maximize impact. The challenge is where to focus for the most votes and what issues to emphasize?...

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5 Mar’ 2019

How To Find And Mobilize Voters With Geo-Fenced Mobile Ads

Where and when someone goes reveals a lot about them. Savvy marketers use these clues to target their ads. Mobile apps report their user's location so they can get a...

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10 Jan’ 2019

2020 Census: Let’s count everyone.

Who do you trust for advice? Probably someone you already know who shares your values and concerns. How can such trust encourage more people to take part...

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8 Jan’ 2019

A smart way to find addresses of people to persuade.

Ready. Aim. Fire. Accurate targeting matters. That's why businesses spend billions for the best data to target their outreach. It's the same with campaigns: data quality will determine...

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21 Dec’ 2018

Free resource to locate potential swing voters (and more)

Finding swing voters is hard. Locating people with specific traits, has typically required money, time and technical skills - putting it out of the reach of...

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17 Dec’ 2018

Speaking truth to power — Through digital storytelling.

Powerful corporations hire marketing experts and lobbyists to push their agenda. How does a small community group get the truth heard in such an uneven fight? Here is an...

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11 Sep’ 2018

Micro Target Your Canvassers

Uber does it. Lyft does it. Send drivers to where there's known demand - rather than going to the same old locations as many cabs do. It's...

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5 Sep’ 2018

Micro-targeting made simple

"GoFundMe raises thousands to place billboard of Trump's anti-Cruz tweet in Texas". Where exactly should you place a billboard to reach the people you want to target? Companies...

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30 Jul’ 2018

Where’s my prescription?

"An Arizona women was suffering a miscarriage and her pharmacist refused to fill her prescription because he decided that his beliefs were more important than what she and...

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5 Jul’ 2018

Join The Search Party For Fifty Million Unregistered Voters

There are FIFTY million unregistered voters in America! The number of voters is being threatened with voter roll purges and restrictive voter ID policies. Every single...

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