Targeting and Geotargeting

Biden 18 maps the path to victory through GOP-held districts that President Biden won

BIDEN 18: Mapping the Democrats’ route to recapturing the House

“The route to recapturing the House runs through the “Biden 18” – the 18 Republicans sitting in districts won by Joe Biden in 2020.” – Washington Post “There are 18 Republicans who won districts in the midterms that Joe Biden won in 2020. They ensured that MAGA extremism would claim power in Congress. They’ve attacked …

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Build contact lists faster with helpful info for the people you're trying to reach

Build contact lists faster with helpful info for the people you’re trying to reach

Savvy organizers build goodwill by serving the needs of their community. Helplines use the same approach to build contact lists. Choose “PULL” over “PUSH” marketing. Push marketing involves pushing your message to audiences with paid advertising or outbound calls. Pull marketing involves naturally drawing people interested in your offering with helpful content. How does this apply to …

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How to use Demographic Analysis to win hearts and votes

How To Use DEMOGRAPHIC ANALYSIS To Run Smarter Campaigns

Savvy marketers use Demographic Analysis to find and persuade customers to buy their products. Demographics is a fast, affordable technique works just as well in political campaigns. Use it to focus your resources on reaching and persuading your most likely voters. Understand the characteristics, likely concerns and voting patterns of people in your district. Use …

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Campaign better with SMART maps from esri and Kumu

Campaign Better With SMART Maps

Running a campaign with a slate of candidates? Tiny budget? Small non-tech team? Tight deadlines? Use a SMART MAP. The National Women’s Political Caucus of Virginia (NWPC-VA) is supporting dozens of women in the November 2023 General Election in November. What makes this a logistical challenge?– They have a slate with dozens of endorsed candidates …

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Mapping Tennessee child shooting victims as Republicans expel Black leaders for protesting gun violence

Republican racism trumps gun violence concerns

Tennessee Republicans Accused of Racism After Expelling Two Black Lawmakers – Newsweek How are Republicans so concerned about the unborn but fine with born children being slaughtered by gun violence at the same time, and expel Black lawmakers demanding safer schools for children? – How many children were gun violence casualties? How many mass shootings …

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Republicans push to deny meat to food stamp users. How to organize the victims of Republican pandering to their wealthy donors.

Use geo-targeting to organize food-stamp users who’d be denied meat under Republican proposal

“Iowa Republicans want to ban food-stamp users from buying meat” – CBS News Iowa last year had a state budget surplus of $2 billion, and the state cut its corporate tax rate from 9.8% to 8.4%, according to the Iowa Gazette. In September, Iowa Gov. Kim Reynolds said “our fiscal health is strong” in touting the state’s budget surplus. …

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Geotarget better with maps and data to pick the best area to focus on

Geotarget better with maps and data. Stop guessing.

Smart maps combine maps and data. They take the guesswork out of choosing the best areas to target. Businesses pick the best locations for their stores using data-rich maps. Savvy community organizers and campaigns use the same tools to pick the areas to focus on. It’s fast, easy and affordable. The Vote Out Poverty USA …

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Canvass with door hangers and a smart distribution system

Canvass smarter with door hangers

Door hangers are cost-effective for campaigns and they are a must during COVID. How does a grassroots campaign deliver its door hangers to thousands of houses quickly with just a few volunteers? How can volunteers reach more houses in less time? Avoid duplicating efforts? A little technology goes a long way in streamlining the distribution …

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Geotarget areas with more likely voters using cluster analysis to canvass smarter - not harder

Geotarget areas with more likely voters using cluster analysis to canvass smarter – not harder

Birds of a feather, flock together. So do voters. Find areas with high densities of likely voters with cluster analysis to canvass smarter – not harder. How do you reach the most potential supporters, in the least time and money with few volunteers? Focus on areas with high densities of likely voters so your canvassers …

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