Relational Organizing

Fight environmental racism destroying forests and causing pollution

Activists use new digital tactics to fight environmental racism

Leave a Comment / Mobilizing Supporters and Voters, Technology, Software, and Apps, Video creation / By Deepak Puri

Forests destroyed to make wood pellets for corporate profits. Black communities devastated by the pollution and flooding it causes. That’s environmental racism. Community activists struggle to be heard against corporate lobbyists and slick marketing consultants pushing the destruction of forests. But, activists cannot make big political donations, hire expensive marketing consultants nor lobbyists. How can …

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Use relational organizing to fund raise and amplify your message on Facebook

Fundraise with relational organizing

Leave a Comment / Fundraise, Mobilizing Supporters and Voters, Technology, Software, and Apps / By Deepak Puri

Your best donors are people you already know. How do you tap a large number of your contacts for donations, but in a personal manner? How do you make it easy for friends to share your campaign messages to their friends and on social media? Relational organizing. How can you send customized fundraising appeals to …

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Relational organizing on WhatApp mobilizes more Latinx voters

Mobilizing Latinx voters? Use relational organizing with WhatsApp.

Leave a Comment / Getting Out The Vote (GOTV), Technology, Software, and Apps, Uncategorized / By Deepak Puri

WhatsApp is the favorite Latinx messaging app. It’s free and messages come from a known sender. WhatsApp campaigns cost less than SMS and is ideal for relational organizing. This blog explains how relational organizing on WhatsApp is being used to mobilize Latinx voters. The technique also works with other communities through the messaging app they …

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Fight-bots-spreading-disinformation-on-social-media-with-human-powered-networks

Think different to persuade more people

Leave a Comment / Disinformation, Misinformation, Mobilizing Supporters and Voters, Technology, Software, and Apps, Uncategorized / By Deepak Puri

Polarized voters. People trapped in information bubbles. Corporations making billions spreading disinformation in order to sell more ads. How do you get heard when calling and texting the same list of contacts has diminishing returns and buying ads isn’t an option? It’s time to think different. What social media platform does your target audience prefer? …

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NAACP Atlanta uses relational organizing to get out the vote in Georgia

NAACP Atlanta Gets-Out-The-Vote with relational organizing

Leave a Comment / Campaigning during Coronavirus, Getting Out The Vote (GOTV), Mobilizing Supporters and Voters / By Deepak Puri

Increased Black voter turnout was key to Senator Warnock and Ossoff’s victories in Georgia. NAACP Atlanta worked with a broad coalition of partners to increase Black voter turnout. This blog covers changes in the general vs runoff election; the groups in their coalition; how they partnered with local community groups and the role of relational …

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Activists use new digital tactics to fight environmental racism

Mobilizing Latinx voters? Use relational organizing with WhatsApp.

NAACP Atlanta Gets-Out-The-Vote with relational organizing

Activists use relational organizing to push for reusable COVID masks

Relational organizing in action