Savvy marketers use Demographic Analysis to find and persuade customers to buy their products. Demographics is a fast, affordable technique works just as well in political campaigns. Use it to focus your resources on reaching and persuading your most likely voters. Understand the characteristics, likely concerns and voting patterns of people in your district. Use …
How To Use DEMOGRAPHIC ANALYSIS To Run Smarter Campaigns Read More »
How can you collect details of people in a particular area at a specific time? Geotarget. Where a person is a provides a lot of clues about them. That’s the basis of geotargeting. Were they at a rally? Concert? Taqueria? Clinic? Outside an unemployment office? Collecting details of people while they are there in a …
Assign canvassers with geotargeting to areas where they’ll be most effective. People respond better to those they can relate to. Choose canvassers that best match that area they’ll be canvassing based on a range of characteristics such as age, gender, race, background and more. This approach can be used with any canvassing app or turf …
Focus your campaign on the areas with the most potential supporters. Make the most of your campaign time, money and volunteers with geo-targeting. Use information on their demographics, past voting habits and where they live to find the best zip codes to target digital ads and canvass. Zip codes are especially important as advertising platforms …
Smart maps combine maps and data. They take the guesswork out of choosing the best areas to target. Businesses pick the best locations for their stores using data-rich maps. Savvy community organizers and campaigns use the same tools to pick the areas to focus on. It’s fast, easy and affordable. The Vote Out Poverty USA …
Geotarget better with maps and data. Stop guessing. Read More »
Birds of a feather, flock together. So do voters. Find areas with high densities of likely voters with cluster analysis to canvass smarter – not harder. How do you reach the most potential supporters, in the least time and money with few volunteers? Focus on areas with high densities of likely voters so your canvassers …
New apps make it easier for voters to get the facts and hold their politicians accountable. Voters struggle to quickly find their political rep and complain about bad legislation while organizers find it hard to build contact lists of people concerned about an issue. Interactive maps integrated with apps like Movement.Digital give voters a user-friendly …
Geotarget voters, direct their outrage, and build contact lists the easy way. Read More »
Geotarget canvassing campaigns with data rich maps for better results. Redistricting Data Hub is a wonderful, free resource for non-partisan maps and data that can be used with any mapping app. It includes: Precinct Boundary and Election Results Voter Files Incumbent Addresses Population Projections PL 94-171 Legislative Boundaries American Community Survey (ACS) Citizen Voting Age …
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Women denied control over their own bodies and forced by Republicans to have babies even if they are raped, have a strong reason to vote. How can organizers choose the best areas to mobilize them? Geo-targeting. This approach combines data about the characteristics of people living in area with mapping software. These apps include demographic …
How to geo-target women denied control over their bodies to vote Read More »
Petition drives work, but the pandemic has forced organizing online which demands innovation. Existing petition systems are often expensive or make money by reselling the names of petitioners collected. Recent innovation offers progressive groups a free new approach.
