Savvy marketers use Demographic Analysis to find and persuade customers to buy their products. Demographics is a fast, affordable technique works just as well in political campaigns. Use it to focus your resources on reaching and persuading your most likely voters. Understand the characteristics, likely concerns and voting patterns of people in your district. Use …
How To Use DEMOGRAPHIC ANALYSIS To Run Smarter Campaigns Read More »
Geotarget campaigns with demographic data to help people register to vote and mobilize existing voters. Better data plays helps choose where to focus to get the best results. Smart maps make it easier to choose from dozens of demographic criteria to overlay on a map to better plan campaigns. When in doubt, Ask The Map. …
Where are the people you’re looking for? Ask the map. Read More »
Use data analytics and behavioral targeting to find unregistered voters. It’s easier and cheaper than you think. VoterPAC aims to register, rally, and empower the rising American Electorate in California Central’s Valley. VoterPAC and DemLabs are testing a new behavioral targeting approach to find areas likely to have unregistered voters. The approach uses technology and …
Companies increase sales by picking store locations with demographic analysis. Use the same approach to decide where to canvas. Center for Common Ground (CCG) is a nonpartisan, nonprofit that educates and empowers under-represented voters to engage in elections and advocate for their right to vote. This is how they used Community Analyst to plan a …
