Digital Politics Radio
Power of Memes and GIFs to Break Through the Noise with Deepak Puri of The Democracy Labs
Deepak Puri, Co-Founder and CEO, The Democracy Labs shares insights about the use of memes, GIFs and stickers in a time when people have increasingly short attention spans and are bombarded by messages. There is no magic formula for what will go viral but experimentation is key as are optimizing the images to appear on search engines and having memes ready to go when there is a planned activity.
Deepak also reminds us that there are many languages that voters are comfortable with. Translation technology makes it easy to create captions for videos and GIFs in Spanish, Chinese, Tagalog and Portuguese as he demonstrated in his highlight reel of Liz Cheney’s speech. Deepak also shares insights about the impact of voter suppression in places like the Navajo Nation and the impediment of the lack of internet access in getting voting information.
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