The outrage from incidents shared on social media soon disappears. People are jaded and don’t vote because the outcome doesn’t improve their lives. How can social media outrage be used to build political power and mobilize voters? Black Voters Matter increases the power of communities to determine their own future through effective voting. “In order for Black voters …
Coordination makes all the difference – especially when time and resources are tight. Thousands of people taking part in hundreds of events, organized by dozens of groups. Where and when should they go? It’s especially hard with groups organizing multiple events at different locations with little lead time to alert supporters. How can supporters find out about nearby rallies, protests …
Billboards work. They’re persuasive and cost effective. Here’s how Center For Common Ground used billboards in North Carolina-3 to increase voter turnout in the recent special election. Results Cost of billboard (monthly) $500 Cost to design creative for the billboard …
Geofenced mobile ads reach more people with better precision for less. Black Voters Matter campaign in North Carolina’s special election put the approach to good use. African American voters are important voting blocs in NC-3 and NC-9. Black Voters Matter ran a get-out-the-vote (GOTV) campaign targeting local community college students and church goers. These venues were geofenced to assemble a list of Mobile Device Ad IDs …
Lessons From Black Voters Matter Geofenced Get-Out-The-Vote Mobile Ad Campaign In NC. Read More »
Money talks. And it walks. Every purchase is a vote of support for that business. A consumer boycott is a vote against firms that live off the community but give back little in return. Shopping at socially responsible firms (‘buycott’) is a vote for social justice and corporate responsibility. Elections can be rigged, voters suppressed and districts gerrymandered, but it’s hard to manipulate every day purchases by …
Native American voters are the margin of victory in many key races. Vast distances, scarce funds and a legacy of voter suppression makes it hard to get out the vote. Donna Semans, the Director of Grassroots Organizing at Four Directions is innovating with free software and a small team of canvassers to get out the vote in North Carolina’s upcoming special election. Requirements Donna, …
A Free Canvassing App To Get Out The Vote When You Have No Budget And Limited Time. Read More »
Use the best tool(s) available. It’s no different in campaigns. Enrich the Voter File with other data sources for better results. Smarter targeting and canvassing. Better results in fund raising and finding unregistered voters. Over 15,000 data variables are available (some of it for free) including demographics, lifestyle and purchasing behavior. Savvy marketers, government agencies and non-profits all use geo-data and geographical information systems (GIS) already. But for some …
How To Enrich The Voter File With Other Data Sources For Better Results. Read More »
“Hundreds of Their Workers Were Arrested in Mississippi ICE Raids, But No Employers Have Been Charged Yet.” – TIME reported. Important issues are skimmed and soon forgotten. Most are too complex to be summarized in a thirty second video or captured in a meme. A way to explain current events and how they impact readers is needed. It should be engaging, offer links to more …
Companies Profit By Hiring Prison Labor & Undocumented Workers. Read More »
Make the Road Nevada is fighting in solidarity with Windsor Park residents as the City of North Las Vegas is proposing to sell 80% of the land of Windsor Park, a historical African American community to a large real estate developer. This would destroy the community and the dreams of the residents. They are using free apps for their innovative zero-budget …
The true horror of mass shootings is lost as the media moves to the next tragedy and politicians stall with platitudes. The outrage dissipates. How can the danger from gun violence and domestic terrorism be presented to better inform people and mobilize them to demand action from legislators? The large volume of data on gun violence makes it hard to understand the full scope of the carnage. …
Time Lapse Map Shows The Growing Epidemic Of Mass Shootings And Domestic Terrorism. Read More »
