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Bet On Winning Posts For Better Facebook Political Campaigns

Campaigns can’t avoid Facebook’s power to influence people. How can cash-strapped campaigns harness this power to reach more people? Follow the money: Facebook thrives on ad revenue. It keeps people engaged for more time by delivering personalized content and sharing trending posts more frequently. ActionSprout a free app lets campaigns harnesses Facebook’s desire to keep people engaged to reach more people. ActionSprout finds popular posts on the topics chosen by …

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Black Voters Matter Uses Clips Of Policing In Video Campaign To Encourage People To Vote.

The outrage from incidents shared on social media soon disappears. People are jaded and don’t vote because the outcome doesn’t improve their lives. How can social media outrage be used to build political power and mobilize voters? Black Voters Matter increases the power of communities to determine their own future through effective voting. “In order for Black voters …

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Lessons From Black Voters Matter Geofenced Get-Out-The-Vote Mobile Ad Campaign In NC.

Geofenced mobile ads reach more people with better precision for less. Black Voters Matter campaign in North Carolina’s special election put the approach to good use. African American voters are important voting blocs in NC-3 and NC-9.  Black Voters Matter ran a get-out-the-vote (GOTV) campaign targeting local community college students and church goers. These venues were geofenced to assemble a list of Mobile Device Ad IDs …

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How Small Adversaries Overwhelm Superpowers With Cyber Warfare And Disinformation Campaigns.

“The supreme art of war is to subdue the enemy without fighting.” – Sun Tzu. Instead of the bullets and tanks used in conventional war, online warfare uses media and computer code. It’s asymmetric. Small countries can force their will on larger ones for a fraction of the cost of traditional warfare. “Cyberwarfare isn’t about breaking …

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How Indivisible Michigan Uses Advanced Software To Coordinate Activities To Flip Swing Districts.

Planning makes all the difference – especially when you’re underfunded. Grassroots groups make a bigger impact with better software. StateWide Indivisible of Michigan (SWIM) is a coalition of grassroots groups working on a strategy to deliver a majority of Democratic Party State House Seats to the people of Michigan. They have organized nearly 50 independent …

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Multimedia App Explains Money At Play In Blocking Gun Control Reform.

Short TV segments don’t explain complex issues well. How can sustained public support for gun control be built, when mass shootings are soon forgotten and politicians obfuscate? It’s not for lack of content. The challenge is crafting a simple narrative that explains the big picture and what should be done. The appeal has to be engaging, easy to understand and share. StoryMaps is a free …

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