Case Studies
Search through the DemLabs blog, where we drill into case studies
applying affordable technology to help progressive causes.
Move fast to convert outrage into action and supporters
Use rapid response campaigns that leverage the headlines to recruit new supporters and donors. The news cycle moves fast. How can a grassroots group leverage …
Move fast to convert outrage into action and supporters Read More »
CHAOS CAUCUS pushes America to debt default: What does this mean for you?
The CHAOS CAUCUS gets to work… creating chaos. They’ve taken America hostage and threaten to force a debt default unless their demands are met. What …
CHAOS CAUCUS pushes America to debt default: What does this mean for you? Read More »
Enhance your video with an AI generated talking head. It’s fast, easy and affordable.
Talking-head videos engage more viewers. How can groups with small budgets, few technical skills and tight deadlines create videos with talking heads? DemLabs volunteers created …
Enhance your video with an AI generated talking head. It’s fast, easy and affordable. Read More »
“Advocates urge Detroit to turn down proposed concrete crushing facility” – Detroit Free Press Environmental racism causes communities of color to face higher levels of …
Do-It-Yourself campaign ads pack a punch
Robin Williams (D) is a community leader in Indiana District 30 and running to unseat Mike Karickhoff (R) who’s voted to ban abortions. Robin speaks …
Student debt relief: Apply now!
How do you share details of a program, like Student Debt Relief that’ll improve the lives of millions of Americans? But do it fast, with …
INVASION OF THE MEDICARE SNATCHERS
Rick Scott oversaw the biggest Medicare fraud and author of the GOP Platform to cut Medicare. He inspired INVASION OF THE MEDICARE SNATCHERS. When Scott …
How to choose the right storytelling app
Choose the right app to tell your story by considering your audience, the message and your desired outcome. There is no one size fits all …
Where will the Republican plan to kill Medicare hurt the most?
Ron Johnson (R-WI) suggests putting Social Security and Medicare on the chopping block every year. Sen. Ron. Johnson (R-WI) argues for eliminating entitlements: “Social Security …
Where will the Republican plan to kill Medicare hurt the most? Read More »
16 best free graphics apps for activists
Tell your story better with pictures. Use free apps to design persuasive images, GIFs and videos. See how other campaigns apply these apps to inspire …
Use the right storytelling app to inform and persuade more people to take action. How do you choose which app to choose? Does your message …
Republicans wage war on women. #VoteProChoice
Republicans wage war on women. Ban abortions. Close clinics. Reward abortion vigilantes. Claim rape is an ‘opportunity’. Other Republicans claim ‘Legitimate rape doesn’t cause pregnancy. …
YouTube Shorts: Ideal for campaigns and activists on the move
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” ― Ferris Bueller It’s the same with …
YouTube Shorts: Ideal for campaigns and activists on the move Read More »
Make rapid response videos for free with iMovie
How do you create a rapid response videos when you have no money and hardly any video editing skills? Use iMovie. U.S. Attorney General Merrick …
Que incluye BBB para ti? Free apps for better Hispanic outreach.
How can information in the public interest be shared broadly when billionaires control media outlets? “Psychological-ops degrade the morale and well-being of citizens by spreading …
Que incluye BBB para ti? Free apps for better Hispanic outreach. Read More »
Record police encounters automatically with your iPhone and Siri Shortcuts
Videos of Philando Castille, Daunte Wright and George Floyd’s deaths raised public awareness of police encounters and demands for justice. Imagine you’re suddenly pulled over …
Record police encounters automatically with your iPhone and Siri Shortcuts Read More »
Zuckerberg sings ‘Oops… I did it again’ in spoof of Brittany classic
Funny videos go far on social media. Spread your message with videos created with the free iMovie app. “For Zuckerberg, profit trumps free speech. Zuckerberg …
Zuckerberg sings ‘Oops… I did it again’ in spoof of Brittany classic Read More »
Make Facebook Whistleblower Testimony Video Available To All Audiences
The Facebook whistleblower testimony is important for everybody to see, no matter what language they speak. Frances Haugen explains in her testimony how Facebook conceals …
Make Facebook Whistleblower Testimony Video Available To All Audiences Read More »
Encouraging vaccinations with videos and relational organizing
Incentives help nudge people to get vaccinated. How can nonprofits with limited resources quickly get the word out about vaccination incentive programs before they expire? …
Encouraging vaccinations with videos and relational organizing Read More »
New Republican voter suppression bills deny disabled vets their right to vote. How can politicians ask Americans to die for democracy, but then deny them …
How to make rapid response videos. Like for Voting ProChoice after the Texas abortion ban.
Texas governor signs extreme six-week abortion ban that bars abortion with no exception for rape or incest. “18-year-old Paxton Smith used her valedictorian address to protest Texas’s …
Activists use new digital tactics to fight environmental racism
Forests destroyed to make wood pellets for corporate profits. Black communities devastated by the pollution and flooding it causes. That’s environmental racism. Community activists struggle …
Activists use new digital tactics to fight environmental racism Read More »
Make your own fundraising video for free
Fundraising videos is a chicken-and-egg challenge for grassroots groups. Can they afford to make a fundraising video? How much money will it raise? Will that …
Capitol riot coverup: cartoon edition
“Trump demanded that Republicans in Congress oppose the creation of a bipartisan Commission to investigate the events of January 6.” – Popular Info 175 Republicans in Congress led …
Stick to your message. Use a teleprompter.
Chris Sosa is running for NY Democratic District 5 City Council. He has a vision to share and uses an on-screen teleprompter to stay on …
Liz Cheney’s speech on protecting democracy – in five languages
“We’re witnessing a daylight mugging of our democracy. Thank you, Liz Cheney, for doing something vitally important and clarifying — something that only a conservative …
Liz Cheney’s speech on protecting democracy – in five languages Read More »
Paid fellowships bring innovation to grassroots groups
Students For Justice offers paid internships for college student to learn new apps and help nonprofits and advocacy groups apply them to make a bigger impact …
Paid fellowships bring innovation to grassroots groups Read More »
Make videos the easy way. Free app includes hundreds of royalty-free video clips and soundtracks.
Videos get six times more traction on Facebook! Learn how to quickly and easily create videos for free with Lumen5. We created a 25 second …
Reach more people. Caption and translate videos.
Increase the impact of your videos. Reach the one in five Americans who do not speak English and others who prefer to watch videos on …
Reach more people. Caption and translate videos. Read More »
The activist’s guide to creating videos quickly, easily with free apps
Videos get three times as much exposure on social media than just words. Making videos has been slow, expensive and complicated – leaving it beyond …
The activist’s guide to creating videos quickly, easily with free apps Read More »
Create online training with free, easy-to-use apps
How does a group with little money and few technical skills create online training courses? Free innovative new software!
How to deliver POWERFUL messages on video
It’s all about how you come across to your audience. These skills are more especially important with so much campaigning, fund raising, and volunteer recruitment …
Train protesters to better ‘frame’ issues to cut through the lies and control the narrative.
“While this literal battle rages—with tear gassing militias on one side and kneeling protestors on the other—the rhetorical one does as well.” – Race Class …
Miss that live virtual event? It’s your lucky day, it’s still going on.
Miss a live virtual ZOOM event? It’s your lucky day, it’s still going on. Let people who missed it watch and interact with a recording …
Miss that live virtual event? It’s your lucky day, it’s still going on. Read More »
President Obama’s eulogy used to get out the vote
President Obama’s eulogy to John Lewis inspires others to vote. How to bottle inspiration in campaign videos using free apps.
How grieving moms use protests against police killings to recruit supporters
Convert attendees at your rallies into supporters in order to make a bigger impact. This is simple and affordable to do with new petitioning software …
How grieving moms use protests against police killings to recruit supporters Read More »
AOC speaks up against harassment – Not lost in translation
Everyone should get to hear important messages such as AOC’s speech on the harassment women face by powerful men. New software makes it fast and …
AOC speaks up against harassment – Not lost in translation Read More »
How to create your own campaign videos for free at home
Candidates with little time and money can now create their own video ads using free software apps. Caption and translate the videos to reach more …
How to create your own campaign videos for free at home Read More »
¡Yo hablo español, 中文 and हिन्दी too!
Caption and translate your videos to maximize their impact. New machine learning software makes it fast and affordable to translate thirty different languages.
Free new apps level the campaign playing field against bigger opponents.
Speak To Voters In Their Language
Asian American voters are the margin of victory in many key races. Make sure you message reaches the. Translate & caption your videos. In this blog …
Will You Be Counted In The Census?
Image: Lumen5 How can marginalized groups be inspired to take part in the census during a pandemic? Sharvin Lee with Michigan Voices is experimenting with difference approaches. She created a …
Make Sure Everyone Hears Your Message – Regardless Of Their Language.
Make sure every one get to hear your message regardless of their language. One out of five American speaks a language other than English at …
Make Sure Everyone Hears Your Message – Regardless Of Their Language. Read More »
Group Uses Personal Video Testimonials To Encourage Use Of Vote-By-Mail Ballots.
Photo by Qim Manifester on Unsplash Make your videos more persuasive with personal testimonials. Video testimonials work but collecting them has been difficult for groups with limited time, …
Group Uses Personal Video Testimonials To Encourage Use Of Vote-By-Mail Ballots. Read More »
Activists Use GIFs To Demand Funding For CDC To Fight Coronavirus
Reach more people, faster and for less money with a GIF. GIFs are just seconds long but get your message heard. They play automatically and engage viewers …
Activists Use GIFs To Demand Funding For CDC To Fight Coronavirus Read More »
Mission Accomplished – The Sequel
“Those who do not learn from history, are doomed to repeat it,” George Santanya. This parody video shows the similarities between the start of the last Iraq …
Moscow Mitch Explains Impeachment In Russian
Spoof videos are weapons of mass persuasion. They convert popular movie clips into political messages disguised as satire. The videos are inexpensive to make, but get millions of views as …
Three Free Apps To Create Campaign Videos With Just A Laptop
Fast news cycles demand a rapid response. Short videos work best, but how does a campaign with little money, time and video skills create a …
Three Free Apps To Create Campaign Videos With Just A Laptop Read More »
Black Voters Matter Uses Clips Of Policing In Video Campaign To Encourage People To Vote.
The outrage from incidents shared on social media soon disappears. People are jaded and don’t vote because the outcome doesn’t improve their lives. How can social …
Rapid Response To ICE Raids In Las Vegas With Community Sourced Video Campaign.
A rapid community response is needed for imminent threats. Make The Road Nevada (MTRN) a grassroots group, decided to ask community members for video comments about a single …
Rapid Response To ICE Raids In Las Vegas With Community Sourced Video Campaign. Read More »
Rapid Response. Virginia Candidate Uses Current Events To Focus Attention On What Really Matters.
A gunman walked into a government office building in Virginia Beach, Virginia on Friday, May 31 and murdered 12 people. The incident quickly faded from the news as …
Photo of Leisha Evans taken by Jonathan Bachman for Reuters from Wikipedia A powerful image can tell a full story without a single word. Organizers, however, often lack the skills …
Get Your Message Heard Without Breaking The Bank. A Workshop For Underfunded Campaigns.
Necessity is the mother of invention. So is lack of funding. Underfunded campaigns need new ways to compete against better funded opponents. Technology can level the playing field, but awareness …
Get Your Message Heard Without Breaking The Bank. A Workshop For Underfunded Campaigns. Read More »
Get your actions more publicity with highlight videos made from the Facebook Live stream.
Organizers use Facebook Live to stream videos of their actions, but their audience is often limited to just those who can watch it all. Short highlight clips make …
Virginia Candidates Create Issue-Specific Campaign Videos With Free, Innovative App.
“There is an 80% increase in the time spent on watching videos … 45% of the people surveyed in North America said they expect to watch even more videos …
Virginia Candidates Create Issue-Specific Campaign Videos With Free, Innovative App. Read More »
Campaign videos made easy. Free app includes thousands of video clips, photos & soundtracks.
Video campaigns on social media are proven effective. But many candidates can’t afford them due to the high costs and specialized skills needed to produce good …
Create Your Own Campaign Videos LEGO-Style. It’s Fast, Flexible And Free.
Image by Bruno Glätsch from Pixabay. “LEGO®is a trademark of the LEGO Group of companies”. Cars at the turn of the century were custom made …
Create Your Own Campaign Videos LEGO-Style. It’s Fast, Flexible And Free. Read More »
David vs Goliath. Rookie Virginia candidate uses free apps in challenge to powerful incumbent.
In a modern day version of David vs Goliath, a rookie candidate uses high tech stones to challenge a powerful incumbent. The ending has yet to be written… Herb Jones a …
Is your campaign a gas guzzler? Cut costs and go further with free apps.
“Fundraise! Money is like gas for your campaign”, candidates are advised. How many miles to the gallon (MPG) does your campaign get? Are the funds you work hard …
Is your campaign a gas guzzler? Cut costs and go further with free apps. Read More »
Use this free app to create your own high-quality campaign videos
We love solutions that let more deserving candidates run for office. We really love apps, that are free and easy-to-use. Candidates struggle to produce campaign videos when they are tight on time and money. …
Use this free app to create your own high-quality campaign videos Read More »
Customized campaign videos made simple
Campaign videos work, but many campaigns have neither the budget nor the expertise to create their own. Ideally a single campaign video could be adapted for …