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Show AND Tell

Attention spans are short. Your call to action has to be clear and compelling. You should both show & tell. Story Maps can help. They combine facts, figures and timelines into a compelling narrative that’s easy to share. Mass shootings are a scourge, but the scope of the horror is often lost in the statistics. This Story

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Oppo Research Done Right

Good oppo research requires experience and manpower – two things in short supply. A new group meets these needs by combining the savvy of campaign veterans with the energy of online volunteers. This lowers the cost and time needed for oppo research, making it available to more progressive campaigns. Research is split into smaller tasks and assigned (crowdsourced) to volunteers along

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Don’t Mess With Seniors

Why is it so hard for some seniors to vote? Could the locations of polling centers be influencing turnout? You make the call. Case Study We decided to take a closer look at Richmond, Virginia where senior citizens and minorities make up a significant portion of the electorate. Here are the results of a recent project by DemLabs, ESRI, People Demanding

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“Innovation”

There is a better way. But it’s hard to find when you’re busy. That’s where DemLabs comes in. We test new apps in campaigns and share our findings with progressive groups so they can up their game. What’s the catch? None. We neither develop nor resell software. We scout for proven, easy to use and affordable apps

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Getting Arms To The Front Lines

Why do so many progressive campaigns in the real world still use yesterday’s technology? Campaigns over-spend on out-of-date software. Startups struggle to get new apps to candidates. Training is spotty.  We can do better. Background DemLabs has engaged with campaigns, tech firms and political groups for over a year to learn what technology is needed

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What Your Campaign Can Learn From Starbucks

The success or failure of a new store depends on how close it is to its best customers. In the “old days”, the placement of a new retail outlet was determined by driving around different neighborhoods to pick the site of a new store based on an educated guess. No

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