Public outrage is both powerful and fleeting. Convert the outrage to also fund raise and build lists for long term change. It is simple with apps that combine the reach of Facebook petitions and the psychology of micro-commitments. Background Really American is a

Necessity is the mother of invention. So is lack of funding. Underfunded campaigns need new ways to compete against better funded opponents. Technology can level the playing field, but awareness and training for affordable apps

Organizers use Facebook Live to stream videos of their actions, but their audience is often limited to just those who can watch it all. Short highlight clips make the action accessible to others who

“There is an 80% increase in the time spent on watching videos … 45% of the people surveyed in North America said they expect to watch even more videos on their phones“, reports Facebook. Candidates

Grassroots organizing changes constantly with new tactics and apps. How can the lessons learned on one campaign be quickly shared with other progressive groups? Blueprints for Change converts know-how from campaign organiziners into free ‘how-to’ guides. A community of helpers creates

It’s hard to quickly explain the scope of corporate welfare and how to bring it under control. How can the case for reform be presented in a simple, engaging manner? Infographics convert complex issues and mountains of data

Elected officials only listen to their own voters. So it’s essential for campaigns need to direct their supporters to lobby the right official. How can this be done with shifting district boundaries and the

Video campaigns on social media are proven effective. But many candidates can’t afford them due to the high costs and specialized skills needed to produce good videos. This is changing with

Cars at the turn of the century were custom made and expensive. Henry Ford automated the production of cars.  This slashed the cost and made cars more affordable to more

Sean Frame is running for Congress in CA-4 against a well funded incumbent. He’s trying a new way to engage voters and raise funds. He is asking voters to share their

The truth shall set you free. A good video cuts through noise to show what’s really going on. And to inspire people to take action. These nine progressive filmmakers are

Winning campaigns want to focus their resources and efforts to maximize impact. The challenge is where to focus for the most votes and what issues to emphasize? New apps now supplement

Who says there is no point in reading the classics? North Korean hackers adapted the Trojan Horse to hack Chile’s entire ATM network. An unsuspecting employee at a company that connects the ATM infrastructure

There is no red poverty. Nor blue poverty. Campaigns can engage more people by addressing the issues that really matter to them, and collect information about them in the process. Campaigns find texting works to raise

“Lack of minority staffers threatens to hobble 2020 Democrats. If you don’t have any people of color on your national team … you’re going to be hamstrung,’ says one veteran

No one gets it right the first time. It’s how fast we learn and adapt that matters. DemLabs partners with campaigns to innovate better ways of digital persuasion. Following is the process we use, lessons from 2018 campaigns and

“Change requires more than righteous anger. It requires a program and organizing, which is the only way to bring about lasting change”, explained President Obama. These eight training programs are ideal for organizers. Some have

Sailors know sailing with the wind and tide gets them further with less effort. Aligning your story with the news cycle can similarly improve your results. Don’t mess with the census American democracy

Who do you trust for advice? Probably someone you already know who shares your values and concerns. How can such trust encourage more people to take part in the 2020 census?

Ready. Aim. Fire. Accurate targeting matters. That’s why businesses spend billions for the best data to target their outreach. It’s the same with campaigns: data quality will determine your results. Innovative campaigns

Finding swing voters is hard. Locating people with specific traits, has typically required money, time and technical skills – putting it out of the reach of smaller campaigns. Here’s a