Talking Points to Persuade Undecided Voters: Audio Guide

How do you persuade a (still) undecided voter?

Use this guide from The American Message Foundation. It covers topics such as healthcare, democracy, family, abortion, national security and more.

I converted six of the topics into audio clips (with MiniMax) and packaged them into a MakeItFast app. Click on any topic to hear on your phone or laptop how to discuss that issue. Practice. Go out and talk to more undecided voters!

Key talking points

• Healthcare: Healthcare messages were consistently the highest-ranked messages we tested / The fivevalues underlying healthcare / Why populist messages were among the highest-rated
• Economics: The utility of economic populism / Why “affordability” is a weak proxy for what people are experiencing / Working-class productivity and restoring a middle-class society
• Democracy: People know government is working for big business and the rich, not for them, and they want it back / Voters want to see losing candidates concede / Voters care about corruption
• Clean Energy and Climate Change: Always pair climate change with clean energy or extreme weather / Even atheists resonate with messages about sanctity of the earth / Contrast the clean energy of the 21st century with the dirty energy of the 19th
• Abortion: Reproductive freedom, health, and justice are not synonyms/ The two words absent from abortion messaging that should be central to it / People respond to health horror stories
• Education: Americans venerate teachers / Don’t alienate the 60 percent who don’t attend four-year colleges / Parents are thinking about the global economy
• Immigration: Strongest immigration messages address Americans’ ambivalence / Masks and black vans are a criminal target / Citizenship for people fleeing danger or feeding us by working our fields
• Freedom: Civil Rights and Liberties: The civil rights message that finished in the top four of the 108 tested / Telling the American Dream story – in color / How to play offense on LGBTQ and transgender
• National Security: The value nearly every country agreed on at the end of WWII / National security is now ours to lose / Americans value military strength and the strength of alliances
• Crime: The top crime message – by far – will surprise you / How to win people on both side on guns / The strongest conservative message we tested – and why it could just as easily be progressive
• Family: How to talk about the most potent value built into our DNA / How family dovetails with every issue – think of the life cycle / Nothing can beat a strong message on Social Security and Medicare

The American Message Foundation

The American Message Foundation develops, tests, and disseminates messages and train the leaders of the future so they can compete against politicians armed with well-crafted, disingenuous messages from the far right.

Messaging is and must be dynamic, as problems change, and as the right finds darker dangers every two years (“CRT” yesterday, and “DEI” today; drag brunches two years ago, and trans teens today; and crime and immigrants typically alternating every two years - and today, serving togetether as the Trojan Horses to bring a standing army onto American streets. - The American Message Foundation

TakeAway: Talk to undecided voters!

Deepak
DemLabs

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