Strike while the iron is hot: How to mobilize in real-time

Learn how to turn breaking news into action with this guide to real-time mobilization and rapid response digital advocacy.

Effective Calls to Action (CTAs) bridge the gap between a supporter's outrage and their ability to take meaningful action in seconds. How do you present the facts behind the news quickly and combine them with an easy call to action? How can you revise your call to action with new details as they emerge? How can you package the call to action for both laptops and phones? How do you do this with no money, little time or tech skills?

There's a free app for that: Wakelet.

Jessica Plichta, a 22-year-old preschool teacher, anti-war protester was arrested

Jessica Plichta, a 22-year-old preschool teacher,n anti-war protester was arrested on camera this weekend by local Michigan police after she criticized Donald Trump’s assault on Venezuela. The video has since gone viral – and now she’s speaking out about the need to protect free speech in Trump’s second term. She had just finished an interview with WZZM, a local ABC affiliate, when two police officers appeared behind her on camera. - Zeteo

How to create a rapid response call to action with Wakelet

• Wakelet is a free(mium) app that lets you combine different items - URLs, videos, memes into a "collection" that can be shared as a URL, QR Code, or embedded in a website with a single line of code.
• I assembled different news items about Jessica's arrests into this Wakelet collection.
• There is a clickable link at the top which directly calls David LeBrand's office. This works from both a laptop or phone.
• It took about an hour to create this Call To Action.

Take Away: Strike While the Iron is Hot: Real-Time Mobilization with the free Wakelet app.

Deepak
DemLabs

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