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9 June, 2024

Amplify your message with a shared set of talking points

icon BigStage Teleprompter,Message amplification,shared talking points
Amplify your message with shared team talking points

The same message heard several times is more persuasive.

How do you get your extended team of volunteers, canvassers, staff and candidates to stick to the same talking points? And let them use it wherever they are on their phone? Update talking points when needed but still keep your team in sync?

Citizen-led messaging works. Average citizens who are willing to spread Democratic messaging in their daily lives can have a huge impact on the outcome of the 2024 elections. The “Dems Make Life Better” guide helps you make the most of conversations. Wearing your “Dems Make Life Better” apparel creates opportunities to engage with another potential voter.

This blog explains how we uploaded the talking points into the BigStage Teleprompter app to create a script that you can use on your phone or laptop. And share with others to help spread the word with a shared set of talking points.

Amplify your message with shared team talking points
Amplify your message

WINNING MESSAGE: BETTER LIFE

“We need leaders who care about our whole lives - from putting food on the table to seeing our kids grow up happy to having clean air to breathe and safe places to live. By electing Democrats, we can stand up to MAGA Republicans and their billionaire backers, make corporations pay what they owe, and ensure Americans of all races and places can earn a good living and have a good life - with the education and healthcare, housing and jobs that every family needs.”


Credit - From the Kitchen Table to the Whole House - by Way to Win and ASO Communications

Repetition matters

"Those of us on the left don’t like to repeat ourselves, but repetition is one of the most important principles in memory formation. Deputy Campaign Director Quentin Fulks kept coming back to the words “unhinged” and “he can only think about himself,” which are two of the most important things we want voters to remember about Trump and about the comparison between the two candidates when they cast their ballots in November.

He also did something as important in messaging as repetition: he returned to themes in a way that did not sound like a politician repeating talking points. In returning repeatedly in a five or six minute interview to the same themes, if it sounds like you are just spinning, or are repeating yourself without deepening the meaning with each repetition (e.g., with a different example of the same thing), it evokes what psychologists studying persuasion described decades ago as “reactance“: people see what you were doing, and they consciously react against it.

Repetition is only effective if people do not feel like they are being manipulated.  Associating the same theme with different examples each time you repeat a phrase is a good way to avoid creating the impression of manipulation or spinning, because you are creating a richer web of meaning around the concept each time you repeat it." - Drew Westen, PhD. Professor, Departments of Psychology and Psychiatry, Emory University. Founder, Westen Strategies LLC @ThePoliticalBrain

Change the conversation
Change The Conversation

"It generally takes 8-12 “touches” to get someone to take a desired action or to illicit a desired response. It’s basic brain chemistry. In marketing that often means delivering the same message or asking someone take an action over and over through a range of mediums (social media, print, direct mail, tv, radio, web, etc). This is why the right is so successful in getting their followers to often believe utter nonsense and falsehoods such as crime rates are rampant and at all time highs, or that immigrants are coming to steal your jobs, amongst numerous other right wing falsehoods that are very often counter to that persons own self interests.

They all repeat the same simple propaganda talking points over and over. And then once that imprinting on someone’s brain has been done, it is often extremely difficult to change that thinking. So we should be doing everything in our power to be doing the same, only with truth, reality, and empathy." - David Stowe, Newtown Action Alliance.

TakeAway: Use a shared set of talking points to amplify your message.

Image Credit: Roy Lichtenstein

DISCLAIMER: ALTHOUGH THE DATA FOUND IN THIS BLOG AND INFOGRAPHIC HAS BEEN PRODUCED AND PROCESSED FROM SOURCES BELIEVED TO BE RELIABLE, NO WARRANTY EXPRESSED OR IMPLIED CAN BE MADE REGARDING THE ACCURACY, COMPLETENESS, LEGALITY OR RELIABILITY OF ANY SUCH INFORMATION. THIS DISCLAIMER APPLIES TO ANY USES OF THE INFORMATION WHETHER ISOLATED OR AGGREGATE USES THEREOF.

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