How can you reach more people but have little time, money or creative skills?
Create a rapid response video and GIF. They're ideal for spreading your message on social media. The apps are free and creating them is easier than you'd think. This 50 second video was created in an hour using the free iMovie and ezGIF apps with cartoons from Political Cartoons.
Remember: Move fast. Rapid response messages have a bigger impact when the issue is still in the news cycle. Snooze, you lose.
This video about the need for Clarence Thomas to recuse himself from cases involving the Jan 6th insurrection and Donald Trump, because of his wife Ginni Thomas' involvement. Watch the video, and I'll explain step-by-step how it was made and also converted into a GIF.
Is a court with no ethics, still a court?
"Justice Thomas should recuse himself under the Supreme Court’s newly adopted Code of Conduct. Clarence Thomas should recuse himself from all Trump cases. Eisen and Kolb note that Ginni Thomas’s involvement in the events surrounding January 6 creates a question of impartiality:
To be clear, the test is not whether Ginni Thomas did something wrong or whether she can come up with a good argument for her husband’s impartiality. The test is whether her involvement would cause an unbiased, reasonable person to question Justice Thomas’s impartiality. We passed that threshold long ago. If the Court’s new Code of Conduct is not a sham, we should expect to see Justice Thomas note his recusal from the election interference case or the Colorado disqualification case, soon." - Robert Hubbell in Today's Edition
How to create a Rapid Response Video with iMovie
First import the graphics that you'd like to use in the video. Just drag-and-drop your images into iMovie.
Next assemble the images in the panel at the bottom in the sequence they should appear.
Assign each image the amount of time it should appear for. I chose 3.5 seconds for the images and 2.5 seconds for each title.
Use the 'Ken Burns' effect to add motion to your images. That's what make an image into an animated sequence.
Once your video is ready, upload it to YouTube or Vimeo for more people to see with a shareable link.
Making a GIF
Once your video is ready, use ezGIF to record the screen while you are watching your video.
This converts the video into a GIF in seconds.
Remove any redundant video frames from the GIF and OPTIMIZE the GIF to reduce it's size.
You can share GIFS by email or social media.
Upload your GIF to GIPHY which is a free service, so more people can find and view your GIF.
That's it. Now go create your own RAPID RESPONSE video!
Looking for a topic to practice creating videos with? Try the corrupt John Robert's Supreme Court!
TakeAway: Reach more people. Create your own rapid response videos and GIFs.
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