Conductors keep musicians in rhythm with a shared music sheet. Organizers do better by sharing talking points with supporters to keep them all on the same page.
Crafting a message that moves people is like writing music needs a special skill. But once prepared it needs a team to deliver. Share your talking points with supporters so everyone stays on cue regardless of where they live and what device (phone/tablet/laptop) they use.
Anat Shenkar-Osario is a messaging expert. She examines why certain messages falter where others deliver. Here are her talking points about the Race Class Narrative that many progressive campaigns have used to win.
Talking points are most effective when supporters can practice them before presenting them online a Zoom call or presenting in person in front of a group of people. Try Anat's winning messaging guide in a free BigStage Teleprompter app. Try changing the words to customize the talking points for your cause. Share the script freely with others using this link.
Talking point on key issues
How to package talking points
Making a powerful presentation is more than reading. You have to maintain eye contact with your audience. Stress key points. Pause for emphasis. The BigStage Teleprompter lets organizers take a message, customize it and then share it with supporters so they can deliver it with the most impact. The teleprompter runs in a browser so there is no software to instal. Organizers can also update the talking points at any point so supporters always have the latest version. (Just like your phone is automatically updated with the latest OS without you having to do anything).
Designing a winning message
1. Open with shared VALUES. Name (and/or show!) race & class.
2. Name VILLAINS who use racial scapegoating as a weapon that economically harms all of us. OR point out racial division as a tool of the opposition.
3. Emphasize unity and COLLECTIVE ACTION to solve a problem.
4.Connect joining together to achieve desired outcomes - VISION. Describe that vision. - ASO
TakeAway: Amplify your message by sharing your talking points with supporters using the Big Stage Teleprompter.
Deepak
DemLabs
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Resources:
ASO Communications - Anat Shenkar-Osario
Architecture of a Winning Narrative - ASO
Image - Pixabay