image
image
6 May, 2023

Somos Votantes makes powerful videos with free app

icon persuasion,storytelling,video creation
Make powerful videos with free app

How can organizers create powerful videos in minutes for free? Lumen5.

Organizers face specific challenges in creating persuasive videos:
- Rapid response: Videos have to be created quickly to mobilize people around an issue
- Ease of use: Volunteers and staff with no experience in making videos should be able to learn how to do so quickly
- No special equipment: Videos have to be made without having to buy or rent equipment
- Content licensing: Video clips and soundtracks used in the video should be royalty free

Lumen5 is a wonderful app which has both free and premium versions that meet these needs

Somos Votantes, a Latino-led, Latino-focused organization that empowers hardworking Latino voters to participate in our nation's democracy year-round by taking action in their own communities. This blog describes Somos Votantes quickly created two 30 second videos with Lumen5 after being introduced to the app by DemLabs.

Clean Energy for Nevada

Make powerful videos for free

Funding for outdoor education and recreation

Make powerful vide

Create your own advocacy video

The ideal length for a persuasion video is under thirty seconds. Focus on providing just enough information to viewers so they understand the issue and direct them to your call to action. Keep the videos engaging with graphics, action and music. Include captions as many viewers will watch the videos on mute.

Somos Votantes used professionally made, royalty free video clips that are included in the Lumen5 app. Each video has a few clips that are combined to tell a story. The video clips are overlaid with captions and a soundtrack, also from Lumen5. They also uploaded their own logo and campaign-specific images into Lumen5.

Persuasive storytelling with videos

Telling a good story persuades people. The best stories don’t just communicate information or elicit an emotional reaction — they’re also a tool to persuade and motivate people. So start by contextualizing your story, tying it back to the case you’re trying to make. Tailor it to the needs of your audience: Speak to their specific anxieties or concerns, and avoid bland platitudes that could apply to anyone. Be clear about what you want them to do. If you give your audience practical advice and direction, you empower them to take action and make your story their own. - HBR

Free online training on creating persuasive videos

Learn how to create campaign videos with the free Lumen5 app tutorial created by DemLabs intern, Melanie Ortega from Students for Justice. Learn in either Spanish or English.

Melanie Ortega, a Student For Justice intern created this online course for Make The Road Nevada, on how to quickly create campaign videos with the free Lumen5 app.

Somos Votantes

Somos is an embodiment of the growing power of Latinos. Together, Somos Votantes and Somos PAC are Latino-led, Latino-focused organizations that provide a centralized hub for research, messaging, training, and mobilization of Latino communities. These are some of the battleground states it works in.

SOMOS PAC works in battleground states

Increase voter participation

Somos Votantes and Somos PAC empower Latino communities to create a political impact by equipping them with the tools and knowledge to participate in our nation’s democracy by taking action in their own communities. They engage directly with Latino voters in critical battleground states to turn them out for elections in support of progressive candidates and causes. They aim to increase voter participation and improve Democratic performance in Latino communities in order to win elections. Learn more

More resources on making videos

TakeAway: Polish your video storytelling skills with free apps. It's worth the effort.

Deepak
DemLabs

DISCLAIMER: ALTHOUGH THE DATA FOUND IN THIS BLOG AND INFOGRAPHIC HAS BEEN PRODUCED AND PROCESSED FROM SOURCES BELIEVED TO BE RELIABLE, NO WARRANTY EXPRESSED OR IMPLIED CAN BE MADE REGARDING THE ACCURACY, COMPLETENESS, LEGALITY OR RELIABILITY OF ANY SUCH INFORMATION. THIS DISCLAIMER APPLIES TO ANY USES OF THE INFORMATION WHETHER ISOLATED OR AGGREGATE USES THEREOF.

case study image
20 Jun’ 2024

The moment you realize Affordable Healthcare really is a life or death issue

Your life and health is worth more than the MAGA agenda. "President Biden is fighting for families who are struggling with health care costs and pharmaceutical...

case study image
19 Jun’ 2024

President Biden’s Action To Protect Undocumented Spouses: Mapping the impact

President Biden announces new policy shielding undocumented spouses of U.S. citizens from deportation. - NBC The new policy is one of the most significant actions to...

case study image
15 Jun’ 2024

Don’t Become A MAGA Handmaid In The Republican War On Women

Raped by a man in position of power, Handmaids have no access to an abortion. The Handmaid's Tale is a fictional story about Gilead a Christian...

case study image
15 Jun’ 2024

MAGA ‘Dog Whistle’ Decoder

"Trump Pushes Racist Dog Whistle in Hush-Money Election Interference Trial" “The judge hates Donald Trump,” Trump said, creepily referring to himself in the third person. “Just...

case study image
15 Jun’ 2024

Exposing Hackers’ Tricks: Republicans Manipulate Videos to Smear Rivals

Republicans used misleading videos to attack Biden "Republican officials and allies of Trump repeatedly tried to turn Biden’s Normandy visit into a highlight reel of senior...

case study image
14 Jun’ 2024

Stop the Sale of Bump Stocks: Sign this Sandy Hook Promise Petition

When a bump stock is added to a certain semiautomatic rifle, the weapon can fire multiple shots with the single pull of a trigger – allowing...