How do you reach more people with an important message like how to protect their Medicaid coverage?
"Millions of Americans May Soon Lose Medicaid Coverage. Here’s How to Prepare. As pandemic protections expire, states are redetermining which people are eligible for the health insurance program." - NY Times
Design your message with your audience in mind. What language do they speak? What is their level of education? Do they have disabilities such as hearing or vision? Is the message easy to understand? How can they get more details? Can it be seen or heard on a laptop or phone?
Use audio infographics to reach more people. We created this "Protect Your Medicaid Audio Infographic" based on this NY Times article. This blog explains how we did it in a few hours using only free apps, and you can do it too.
Use Audio Infographics to reach more people
Get your message to hard to reach communities
“We know whenever these sorts of moments happen, it’s people of color, it’s kids, it’s people that don’t speak English that are always hit the hardest,” said Natalie Davis, a founder and the chief executive of United States of Care, a nonpartisan advocacy organization that supports expanding access to health care.
Many people will continue the same Medicaid coverage they’ve had for years, but millions could lose access to their current coverage — either because they don’t qualify for Medicaid anymore, or even if they do continue to qualify, because the administrative hurdles to renew their coverage are so high. In particular, people with disabilities, people who are not native English speakers and people who changed addresses during the pandemic may struggle to wade through the red tape, said Lindsay Allen, a health economist and Medicaid policy researcher at Northwestern Medicine. - NY Times
Message design considerations
The NY Times article "Millions of Americans May Soon Lose Medicaid Coverage. Here’s How to Prepare" is loaded with valuable information, but not ideal for all audiences. Especially those who do not know English well, have vision disabilities or those who mainly use their phone to get information.
We started by summarizing ten key points from the article and translating them into Spanish with Google Translate. The English and Spanish versions of the summaries were saved in Google Docs, along with a link to the original NY Times article.
The two files were converted into audio files using the free Zamzar app for English audio file and the free TTSMP3 app for the Spanish audio file. These audio files were incorporated into an infographic created with the free Infogram app. The infographic can be shared freely with this link https://infogram.com/protect-your-medicaid-1h7g6k0vewemo2o or embedded in a website.
TakeAway: Get your message to the people who need to hear it the most with Audio Infographics.
Credit to Nick Unger for highlighting the need to raise the visibility of Medicaid Coverage changes to more people.
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