The CHAOS CAUCUS gets to work... creating chaos. They've taken America hostage and threaten to force a debt default unless their demands are met.
What would this mean to millions of Americans? How do you explain the widespread harm this would do? Quickly and in a form that's easy to share? We created a 27 second rapid response video. This blog explains how the video was created in 3 hours for under $20.
CHAOS 'R US
Chaos Caucus takes America hostage
House Republicans prepare emergency plan for breaching debt limit. The plan was part of the private deal between House conservatives and Rep. Kevin McCarthy (R-CA) over the election of a House speaker. Chip Roy (R-TX) told The Washington Post that McCarthy agreed to pass a payment prioritization plan by the end of the first quarter of the year...
Republicans are preparing to threaten to not lift the nation’s debt ceiling without major spending cuts from the Biden administration. Congress must pass a law raising the current limit of $31.4 trillion or the Treasury Department can’t borrow any more, even to pay for spending lawmakers have already authorized. Economists warn that not raising the debt limit could cause the United States to default, sparking a major panic on Wall Street and leading to millions of job losses. - Abstracted from Washington Post
Designing a rapid response video
Rapid response videos work best right after the new:s breaking. We chose four key points from the Washington Post to highlight:
- Panic on Wall Street
- Millions of job losses
- Cuts to Medicaid, Defense and Air Traffic Control
We could have picked several more items of the chaos that will be caused, but intentionally limited it to a few in order to keep the video under 30 seconds. Ideally it would be even shorter. The video was designed with the free iMovie app and cartoons from Political Cartoons.
The call to action refers people to STOP REPUBLICANS, an accountability campaign of Progressive Turnout Project, is a grassroots-funded effort dedicated to resisting the Republican Party and Donald Trump’s radical right-wing legacy. The QR Code at the end of the video was generated with the free QR Code Generator app.
Rapid response video encourages voter registration
Rapid response videos also work to highlight positive news and encourage viewers to act. This rapid response video recognizes Democratic Governor Pritzker's assault weapon ban in Illinois and encourage viewers to register to vote at Vote.org in order to get other states to also ban assault weapons. This video was also designed with the free iMovie app with a call to action crafted by Richard Greene. Notice how the message connects the importance to voting to a direct benefit: fewer deaths from shootings with assault weapons. The call to action leads viewers to Vote.org which can track which campaign led to that voter registration.
Vote to ban assault weapons
Illinois becomes latest US state to ban assault weapons. Illinois became the latest U.S. state to ban the sale or possession of assault weapons. Gov. J.B. Pritzker signed the "Protect Illinois Communities Act" into law during a ceremony at the State Capitol in Springfield. Supporters, some of whom were gun violence survivors, erupted with applause and cheers as the governor presented the signed document. The new law bans assault weapons, including some semiautomatic firearms, along with high-capacity magazines and rapid-firing devices. - ABC News
Why use rapid response videos?
Rapid response videos leverage an issue that's already in the news and more likely to be noticed. The video format is ideal to be shared on social media, TikTok, Twitter and YouTube. Such rapid response videos can be quickly produced using free apps. The videos can be customized to local issues and direct viewers to a specific call to action. They are cost-effective. Consider the time, effort and cost needed to create a rapid response video. Divide that by the number of leads, voter registrations or donations you get. Learn more about rapid response videos here.
TakeAway: Use rapid response videos to highlight issues and direct viewers to what they can do about it.
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