How do you reach small, marginalized groups that don't speak English? There's an app for that.
Timely, locally relevant work best to get your message heard and counter disinformation. Such messages are most effective in the form of short authentic videos, created by people from the community, and not bots. The videos should be:
- Timely - about an issue currently that's currently on people's minds
- Short and visually appealing
- In the language of the target audience
- Culturally appropriate
That's a lot to ask for, from an overworked, underfunded activist with no video creation skills and little money to hire a video producer or recording studio. The answer is in apps that let you create your own customized video, with an avatar and backdrops you pick speaking the language you choose. Videos can be created in an hour with just a computer.
This blog describes how India Currents, created videos to advocate for parents to enroll in a Santa Clara County educational program. The county includes several minority communities who speak different languages so the 20 second videos were designed in Hindi, Chinese and Arabic with the Synthesia app. Request help in getting started creating a video for social justice or voting rights here.
Lifelike videos - fast, easy and affordable
The avatars are lifelike and facial gestures change with what they are saying. The software does this automatically and all you have to do is tell your avatar what to say. Learn more. Here's an example:
Create your own video
Videos have traditionally been created with a camera person recording raw footage that is edited and may include a spokesperson. Synthetic videos are different. You get to write your script, choose your spokesperson and pick the the backdrops and calls to action. The apps include hundreds of images and videos to used royalty-free. Press PUBLISH, and you have a video that can be shared on YouTube, Twitter, Facebook...
Create your script
This video had a short, simple message which was translated into Hindi, Chinese and Arabic with Google Translate.
This is an important message for parents. Make sure that your child gets their California State Seal of Engagement. This program gives your child the opportunity to be an active partner in school change.Learn more at our website today.
Hindi: यह माता-पिता के लिए एक महत्वपूर्ण संदेश है। सुनिश्चित करें कि आपके बच्चे को उनकी कैलिफोर्निया स्टेट सील ऑफ एंगेजमेंट मिलती है। यह कार्यक्रम आपके बच्चे को स्कूल परिवर्तन में एक सक्रिय भागीदार बनने का अवसर देता है। आज हमारी वेबसाइट पर अधिक जानें।
Arabic: هذه رسالة مهمة للآباء. تأكد من حصول طفلك على ختم المشاركة في ولاية كاليفورنيا. يمنح هذا البرنامج طفلك الفرصة ليكون شريكًا نشطًا في تغيير المدرسة.تعلم المزيد على موقعنا اليوم.
Customize your videos to your target audience
One size does not fit all. Use culturally appropriate avatars and language in your videos for best results. These are the most spoken languages in the USA: English, Spanish, Chinese, Tagalog, Vietnamese, French, Korean, German, Arabic, Russian and Hindi. Video generation apps like Synthesia make video creation fast and affordable. Progressive groups can also apply for pro bono help with creating videos here.
Dozens of diverse Artificial Intelligence (AI) avatars
Over 65 languages and accents
Royalty-free media assets from Unsplash and Shutterstock
Royalty free background music, or upload your own soundtrack.
TakeAway: Innovate with new apps to reach more people and fight disinformation, one video at a time.
DISCLAIMER: ALTHOUGH THE DATA FOUND IN THIS BLOG AND INFOGRAPHIC HAS BEEN PRODUCED AND PROCESSED FROM SOURCES BELIEVED TO BE RELIABLE, NO WARRANTY EXPRESSED OR IMPLIED CAN BE MADE REGARDING THE ACCURACY, COMPLETENESS, LEGALITY OR RELIABILITY OF ANY SUCH INFORMATION. THIS DISCLAIMER APPLIES TO ANY USES OF THE INFORMATION WHETHER ISOLATED OR AGGREGATE USES THEREOF.
Computer designed advocacy video: Ban cash bail
"The cash bail system criminalizes poverty, as people who are unable to afford bail are detained while they await trial for weeks or even months. Cash bail perpetuates inequities in the justice system that are disproportionately felt by communities of color and those experiencing poverty. Spending even a few days in jail can result in people losing their job, housing, and even custody of their children. Studies show that pretrial detention can actually increase a person’s likelihood of rearrest upon release, perpetuating an endless cycle of arrest and incarceration. The cash bail system often leads to the detention of people who do not pose a threat to public safety." - American Progress