image
image
9 December, 2022

How to build geotargeted contact lists

icon free wifi,geotarget,list building
How to build geo targeted contact lists by providing free WiFi

How can you collect details of people in a particular area at a specific time? Geotarget.

Where a person is a provides a lot of clues about them. That's the basis of geotargeting. Were they at a rally? Concert? Taqueria? Clinic? Outside an unemployment office?

Collecting details of people while they are there in a particular area is extremely valuable. How can you collect contact details about them (such as their name, phone number and email address) while they are around a particular location? And do this quickly, without a lot of set up or spending a lot? This blog explains how Center For Common Ground (CFCG) builds such contact lists.

The approach is similar to they way businesses like McDonald's and Starbucks provide free WiFi to customers. Volunteers take portable WiFi hotspots to the area of interest where people congregate or provided to partners (like stores and food banks). People request the WiFi password by sending a text message and a chatbot collects their contact information (with their permission) before providing the password. The process is automatic and the cost of building a list is about about 20 cents per contact collected.

Build contact lists by geotargeting

The approach is similar to they way businesses like McDonald's and Starbucks provide free WiFi to customers. Volunteers take portable WiFi hotspots to the area of interest where people congregate or provided to partners (like stores and food banks). People request the WiFi password by sending a text message and a chatbot collects their contact information (with their permission) before providing the password. The process is automatic and the cost of building a list is about about 25 cents per contact collected.

How the system works

Signs let people known about the availability of free WiFi and how they can request a password. A chatbot asks people requesting the WiFi password for their contact details before texting them the password. Contact details are automatically saved by the List Builder chatbot into a database for organizers. A chatbot is an automated cloud based service that performs tasks automatically without any human involvement. The average cost per contact detail collected is about 20 cents/contact assuming 10 contacts are collected per day. ( 10 contacts x 30 days / $ 50).

Alcatel LinkZone 2 from T-Mobile - Mobile WiFi HotSpot which can handle upto 10 simultaneous users ($10/month)

Google Fi - Data plan from Google without activation fees or contracts ($20/month)

List Builder chatbot - Collects details from people requesting WiFi password ($20/month).

Build contact lists by providing free WiFi

Provide free WiFi where people gather

The mobile hotspot is about the size of a smartphone and includes a rechargeable battery which lasts about a day. The hotspot can be moved to where contact details have to be collected. The hotspot can be placed at stores for partners to provide free WiFi to their customers. The merchant offers free WiFi while organizers collect contact details.

The same WiFi Hotspot could be moved from a coffee shop in the morning, to a rally in the afternoon and a concert in the evening. Contact details include the hotspot connected to and when the record was saved. This makes it easy to understand where the user was when their contact details were collected.

Build contact lists by offering free WiFi service

Learn more about chatbot applications

Take Away: Use free WiFi to build geotargeted contact lists.

Deepak
DemLabs

DISCLAIMER: ALTHOUGH THE DATA FOUND IN THIS BLOG AND INFOGRAPHIC HAS BEEN PRODUCED AND PROCESSED FROM SOURCES BELIEVED TO BE RELIABLE, NO WARRANTY EXPRESSED OR IMPLIED CAN BE MADE REGARDING THE ACCURACY, COMPLETENESS, LEGALITY OR RELIABILITY OF ANY SUCH INFORMATION. THIS DISCLAIMER APPLIES TO ANY USES OF THE INFORMATION WHETHER ISOLATED OR AGGREGATE USES THEREOF.

case study image
23 Apr’ 2024

Canvass better: Help people get their unclaimed benefits

Don't show up at someone's door empty handed... that goes for canvassers too! Take something that the person you're meeting will appreciate - like finding out...

case study image
1 Apr’ 2024

No Border Wall Coalition organizes grassroots resistance with English y Español bots

The No Border Wall Laredo Coalition organizes local residents, landowners, faith leaders, veterans and families to stop the border wall. The Border Wall project calls for...

case study image
23 Mar’ 2024

FIND AND CALL your elected rep easily with this free app

'Clown show': Another resignation as dysfunction and disunity plague House GOP "Republican House Speaker Mike Johnson leads Congress to historic levels of inaction, another member announced...

case study image
20 Mar’ 2024

Where are you at most risk from asbestos? Check this map.

Asbestos kills 12,000-15,000 people per year in the U.S. Biden-Harris Administration finalizes ban on ongoing uses of asbestos to protect people from cancer. - EPA "Trump...

case study image
15 Mar’ 2024

Canvass smarter

"How Evangelicals Use Digital Surveillance to Target the Unconverted" "The hot new thing in proselytizing is an app that allows Christian conservatives to collect data on...

case study image
8 Mar’ 2024

Team Unity Uses Geo-Targeting to Mobilize Black Voters In Georgia

Fight fire with fire. Republicans use mapping to gerrymander with scientific precision so they can cling to power. Grassroots groups should use the same mapping tools...

[class^="wpforms-"]
[class^="wpforms-"]