Choose the right app to tell your story by considering your audience, the message and your desired outcome.
There is no one size fits all in storytelling. Start with your objective, audience and message.
- Audience profile? How much time do they have for your message? What level of detail is needed? Will they read your message on a phone or laptop?
- Will the story evolve? Will the information in your story change with new data or is it static?
- Type of content?" Is the information you plan to share mostly data, images, audio or video?
- Interactive? Will readers interact with the data, or be watching it passively?
What is the key element of your story? A story may have more than one, but it helps to pick one key element to emphasize
- Location: Where did something happen?
- Connections: Is it about how people are connected? How money flows?
- Data: Is providing information a key part of your story?
- Animation: Does your story involve movement, dialog or action?
This blog reviews 14 storytelling apps of which ten are free along with examples of how the apps were used.
Where something took place provides a good backdrop to a story. It makes it easier for the reader to understand how the story impacts them, based on where they live. Within location based stories there are four other considerations: Is the story about information? How much of a narrative is involved with the map? How does the situation change over time? Is the map changing in real time with fresh details?
Progression: Time aware ArcGIS
GOP filibuster kills gun safety bills as children die in mass shootings. This story includes a map which evolves with time to show mass shootings as they occur over time.
Does your story involve connections between people, groups, the flow of money. Consider the free Kumu relationship map app which makes it easier to visualize connections.
It's challenging to tell stories with a lot of data. How do you tell your story in an interesting way without overwhelming the reader with too much information? How do you make the data more useful? Easy to search?
Trying to get your message across as fast as possible? With impact? And easy to share? Use an animated story with a GIF or video that people can watch passively even on mute. Put your story that will be shared verbally into a free teleprompter that readers can use when presenting your message to others.
Verbal: Big Stage Teleprompter (free app)
Train workers to amplify demands with a common script. How can the magic of great organizers be bottled to train others to explain their demands better?
Movie: Lumen5 (free app)
Where will the Republican plan to kill Medicare hurt the most? Produce social videos to increase audience engagements. Lumen5 is powered by artificial intelligence and enables anyone without training or experience to easily create engaging video content within minutes.
TakeAway: Your message is important. Choose the right app to tell your story well.
DISCLAIMER: ALTHOUGH THE DATA FOUND IN THIS BLOG AND INFOGRAPHIC HAS BEEN PRODUCED AND PROCESSED FROM SOURCES BELIEVED TO BE RELIABLE, NO WARRANTY EXPRESSED OR IMPLIED CAN BE MADE REGARDING THE ACCURACY, COMPLETENESS, LEGALITY OR RELIABILITY OF ANY SUCH INFORMATION. THIS DISCLAIMER APPLIES TO ANY USES OF THE INFORMATION WHETHER ISOLATED OR AGGREGATE USES THEREOF.
Image credit: Grainger