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14 March, 2022

Geotarget better with maps and data. Stop guessing.

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Geotarget better with maps and data and maps. Stop guessing.

Smart maps combine maps and data. They take the guesswork out of choosing the best areas to target.

Businesses pick the best locations for their stores using data-rich maps. Savvy community organizers and campaigns use the same tools to pick the areas to focus on. It's fast, easy and affordable.

The Vote Out Poverty USA Group has been collaborating with Democracy Labs in efforts to combat challenges its communities like Hattiesburg, MS face. By leveraging geospatial mapping tools and resources, The Vote Out Poverty USA  Group is able to design more targeted solutions that meet the needs of the communities they serve. Illustrated below are generated data based on consultations with The Vote Out Poverty USA Group.

Using maps and data to target where to focus

Analyze a community with the same precision that businesses use to locate their stores.
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Choose the area and socio-economic criteria to search on. Adjust the sliders to refine the search.
Overlay multiple criteria on the same map to get more insights. Create an infographic with the results.

Step-by-step guide to analyzing a community

Seek out underserved communities

"Corporate donations aimed at supporting anti-racism causes surged in 2020. But another way businesses can do their part to combat systemic problems is to proactively set out to reverse them. Areas traditionally underserved by banks and full-service grocery stores — financial and food deserts that trace their lack of services to historic redlining — can be ripe for an ethical, entrepreneurial enterprise. 

It takes smart maps to understand an area's residents and what they need, like building up a record of credit or better transportation networks to access grocery stores and banks. In the case of banking deserts, financial institutions can use location-intelligence tools to visualize where inequities exist. It isn't charity... Socially conscious businesses can pinpoint communities that may be lacking vital resources by layering social-equity data on maps showing what is (or rather, isn't) available, like sidewalks." - Entrepreneur

Data powered maps

Data powered maps capture the socioeconomic conditions of an area. Smart maps provide location intelligence that companies like FedEx and BP use for:

  • Better investments and executive decisions
  • Improved sustainability and equity
  • New levels of efficiency and business resilience
  • Data-driven customer responsiveness
  • Increased collaboration and communication

TakeAway: Use maps and data to take the guesswork out of choosing where to focus.

Deepak
Democracy Labs

DISCLAIMER: ALTHOUGH THE DATA FOUND IN THIS BLOG AND INFOGRAPHIC HAS BEEN PRODUCED AND PROCESSED FROM SOURCES BELIEVED TO BE RELIABLE, NO WARRANTY EXPRESSED OR IMPLIED CAN BE MADE REGARDING THE ACCURACY, COMPLETENESS, LEGALITY OR RELIABILITY OF ANY SUCH INFORMATION. THIS DISCLAIMER APPLIES TO ANY USES OF THE INFORMATION WHETHER ISOLATED OR AGGREGATE USES THEREOF.

Image credit: HDwallpapers

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