Everyone wants to know what's in it for them? Make it easy to understand the benefits of the Build Back Better bill with free apps and resources.
Sales pros sell benefits not features. What's the difference? A car has four wheel drive. That's a feature. Having the peace of mind that you can drive through snow to pick up your child from school. Now, that's a benefit. Selling and persuasion doesn't change. Start with what the other person will gain.
Build public support for the Build Back Better (BBB) bill by emphasizing its benefits and how it will improve their lives.
This free app makes it easy to grasp twenty key benefits of the BBB bill. Run the app on a smartphone, tablet or laptop without having to instal any software. The BBB Benefits app visually conveys the benefits of the bill along with a brief description and links to more information. Specific benefits can be found by typing in a keyword.
Share the app as a link https://buildbackbetter.glideapp.io/
Share as a GIF https://media.giphy.com/media/7BsDYLlFW2y83b7gVh/source.gif
Explain benefits with free technology
Details of benefits are stored in a Google Sheet with one row per benefit which includes a short description, image and link to more information.
Free icons to represent each benefit were selected from the Noun Project.
The icons and data were packed in a free Glide app.
A QR Code makes it easy to share on social media and when scanned launches the app.
Use visuals to communicate better
Icons and images convey information at a glance and regardless of the language spoken. The Noun Project is an excellent, free resource for icons on topics such as social justice, voting rights, childcare and more.
"We believe visual language has the power to change the world. Icons are some of the most universal communication tools available, crossing language and cultural boundaries. Noun Project is building a global visual language that unites us — a language that allows quick and easy communication no matter who you are or where you are." - Noun Project
Build Back Better benefits
"The bill expands the social safety net. Provides subsidies for health care and childcare, free and universal preschool for 3- and 4-year-olds. Fights climate change with new tax credits for clean energy, investments in electric vehicles, and funding for environmental conservation. It lets the federal government negotiate the prices of prescription drugs for older Americans on Medicare. Provide new and improved affordable housing. Subsidies to make high-speed internet more accessible -- and more." - Julian Zelizer