Good fundraisers are great storytellers. Make your story vivid and help supporters fundraise better for you.
PEPY teaches technical skills to rural Cambodian youth so they can break out of poverty. This blog explains how PEPY created their fundraising appeal, hold better online fund raising events and empower their supporters.
How PEPY empowers Cambodian youth
Digital storytelling for fundraisers
- Get their attention. Use an inviting photo or video to invite people to learn more. This StoryMap uses a simple picture of a PEPY student with a short title.
- Keep it crisp. Let viewers know your mission upfront.
Make it visual. Use images, videos and map to engage your viewer. There's a natural curiosity in exploring a map or video. This story uses a map with different PEPY locations and a short video hosted on YouTube.
Make it easy to donate. Include donation buttons in your story and details on different ways to donate.
Make it easy to navigate. Let readers go straight to different parts of your story. This StoryMap has links to the different PEPY programs so a reader can jump straight to it.
Keep it real. Include photos of real people to draw people into your story and show the impact you're making.
Reach more potential donors
PEPY shares this fundraising appeal with supporters and potential donors with this link https://arcg.is/Xmvvy0
The story is embedded on their site with this code < iframe src="https://storymaps.arcgis.com/stories/40c15e62888e4949b88496457454e006?header" width="100%" height="500px" frameborder="0" allowfullscreen allow="geolocation"></iframe>
Images with QR Codes shared on Facebook, WhatsApp, Instagram and Snapchat drive viewers to their fundraising appeal.
Practice your fundraising appeal
Make the most of your opportunity to ask for support by using strong lines in asking for support. Practice delivering your appeal. And keep your script in front of you on the screen as you make your call for donations with the free BigStage Teleprompter app. You can also save and share a fundraising appeal with others packed in a teleprompter so they can launch it whenever needed.
Some ideas for strong asks for donations from SoapBox Engage:
- Using "you"
- Ditching "donate"
- Including "because"
- Deliver a "little"
- Giving "thanks"
- Donation solicitation FAQs
Make your supporters better fundraisers
Your supporters believe in you, but can't tell you story better than you. Make it easy for them bu packaging your story and fundraising appeal in a script that's packed it in a teleprompter. That way they can launch the script and make the appeal more effectively when they are on a Zoom, WebEx or Goto Meeting call. You can refine in your script and all your supporters immediately have the most current script. You can share the script freely with supporters using a link like this which has the PEPY intro.
