image
image
9 September, 2020

Trying to connect with ethnic minority voters? Find the right influencer with this free app.

icon ethnic,Messages to Voters,Minority Voters,Voters
Use influencers respected by the community to reach ethnic minority groups.

Work with influencers trusted by a community in your outreach to minority groups. Ethnic Media Services promotes cross cultural communications through their network hundreds of journalists, editors and broadcasters. A free new app makes it easy to find the right influencer to work with.

Ethnic Groups in America

Different ethnic groups are part of the fabric of America but are often hard to reach. They form key voting blocs when concentrated and are worth targeting. According to the U.S. Census they comprise:
Non-Hispanic white 63.4%
Hispanic and Latino (of any race) 15.3%
Black or African American 13.4%
Asian 5.9%
Native Americans and Alaska Natives 1.3%
Native Hawaiians and Other Pacific Islanders 0.2%
Two or more races 2.7%

Ethnic Media Services

"Ethnic media exploded with growth over the last 40 years, paralleling an unprecedented influx of immigrants from all over the world. By 2009, an estimated 60 million American adults relied on some form of ethnic media — print, online, TV, radio — for news, information and entertainment. In California, over half the state’s new majority of ethnic minorities named an ethnic news source they referenced regularly or occasionally.

Mainstream media have imagined ethnic media as insular and parochial. What if it’s the other way around? As climate change results in global migration tripling over the next 30 years, the media-serving diaspora populations could become the new mainstream." - EMS

Find an influencer to reach ethnic minority communities with this free app and data from Ethnic Media Services.
Ethnic Media Services mobile app

The minority voter

"The 2020 election will mark the first time that Hispanics will be the largest racial or ethnic minority group in the electorate, accounting for just over 13% of eligible voters – slightly more than blacks. This change reflects the gradual but continuous growth in the Hispanic share of eligible voters, up from 9% in the 2008 presidential election and 7% in the 2000 election. The black eligible voter population has grown about as fast as the electorate overall, meaning their share has held constant at about 12% since 2000.

This strong growth among minority populations means that a third of eligible voters will be nonwhite in 2020, up from about a quarter in 2000. This increase is at least partially linked to immigration and naturalization patterns: One-in-ten eligible voters in the 2020 election will have been born outside the U.S., the highest share since at least 1970." - Pew Research

Map of ethnic percentages by county

Map of ethnic group concentrations by county in America.
Ethnic groups by county
https://youtu.be/I_Pn1O4yyEs

Takeaway: Find the right ethnic media influencers with the free EMS app.

Deepak
DemLabs

Image Credit: Wikimedia Commons

case study image
19 May’ 2024

President Biden’s Insulin Price Cuts: Mapping Where It’s Helping the Most People

The Cost of Insulin Takes Center Stage "President Biden’s policy was a godsend because it enshrines into law that Americans on Medicare, the federal health insurance...

case study image
18 May’ 2024

Why’s it so hard to get homeowner’s insurance? Follow the money!

There are none so blind, as those who will not see. Climate change causes weather disasters. Insurers cannot afford to write policies. Why do Republicans deny...

case study image
7 May’ 2024

Reach more people with Gamification: Could you be a HANDMAID ENFORCER?

Don't just preach to the choir. Use gamification to reach and engage more people. How do you get your message to people who aren't necessarily interested...

case study image
29 Apr’ 2024

1873 zombie Comstock Act revived for nationwide abortion ban

Salesman turned postal inspector, Comstock restricted what Americans could send by mail in 1873. The Comstock Act is the zombie law that MAGA Christian extremists are...

case study image
25 Apr’ 2024

#JusticeCantWait : Don’t let the Supreme Court Shield Trump from accountability

DONALD TRUMP’S SUPREME COURT ALLIES ARE HELPING HIM RUN OUT THE CLOCK. The Supreme Court can move quickly when it wants to. It took the Supreme...

case study image
25 Apr’ 2024

Union leader endorses Biden: Do more with videos using AI-powered SayWhen

The president of North America’s Building Trades Unions (NABTU) endorses President Biden. “North America’s Building Trades Unions can honestly say no elected official has shown our members...

[class^="wpforms-"]
[class^="wpforms-"]