image
image
11 February, 2020

Community Oriented Political Outreach

icon
How does a candidate with a small budget standout in a crowded field? Innovation. Seeyew Mo is running to represent S.F. Assembly District 19 at the Democratic County Central Committee (DCCC). As a Chinese American, he understands ways in which the Chinese community is often overlooked. He needed a low-cost way to reach his heavily Chinese district with information that they would find useful. Seeyew's team built the Chinese Count mobile app in Chinese about the importance of taking part in the 2020 census, job openings with the census and details on Seeyew's campaign. They used the free Glide app and advice from DemLabs to build the app in a day.
Background Seeyew's campaign emphasizes the need to apply fresh thinking to serve the community. His Chinese Count app embodies that vision. The app is timed to be released with Chinese New Year festivities and just before the Census count and the DCCC election. The app is shared on WeChat, a popular Chinese app in addition to Twitter and Facebook, through a link: http://bit.ly/chinesecount. Stickers with the QR code to the app will be placed near Chinese stores in the district. Scan the QR code below with your smartphone to see how it works. How the app was built
Seeyew's team first collected details on the 2020 Census and organized it in a Google Sheet. A mobile app was built with Glide to provide information in Chinese in a convenient, searchable form. The app even includes Census-related videos in both Mandarin and Cantonese. Try the Chinese Count app on your phone with this link, or watch a video demo here.

  Worried About Your Child's Well-Being If You're Deported? There Is An App For That. Make The Road Nevada also used GLIDE to design its ImmigrantCountry app. The app explains immigrant rights, what to do in an ICE raid, how to arrange for childcare if deported and includes links to over a dozen groups serving immigrants.
Take away
Savvy marketers focus on cost per lead. How much will it cost to get their message to potential customers? It is the same with campaigns. How can you reach and persuade the most people for the least amount of money and time? The ChineseCount and ImmigrantCountry apps both slash the cost per lead (voter). The cost of the apps is kept down by using free software and helpful information encourages viral distribution. Best wishes for the Chinese New Year! Deepak Co-Founder, DemLabs Please share this bulletin. DemLabs is a SF-based, progressive hub for ongoing technology and creative innovation with free and affordable apps. Donate here to support our work.

Subscribe to DemLabs Bulletin

case study image
11 Jun’ 2024

Alito Caught On Tape: AI Transcript Reveals Arrogance And Threats

Alito’s Wife Caught on Tape Spewing Venom... "Laura Windsor recorded Martha-Ann and Justice Samuel Alito, her husband’s comments during the Supreme Court Historical Society’s annual dinner...

case study image
9 Jun’ 2024

Amplify your message with a shared set of talking points

The same message heard several times is more persuasive. How do you get your extended team of volunteers, canvassers, staff and candidates to stick to the...

case study image
30 May’ 2024

12 Great Gifts For Not Voting!

Not sure if you should vote? Check out these 12 gifts for not voting! Parents asked Robert Hubbell why their son or daughter should vote for...

case study image
29 May’ 2024

Don’t Commit National Suicide: Ken Burns’ Warning

Ken Burns Suspends 'Longstanding Attempt At Neutrality' to Utterly Torch Trump "Filmmaker Ken Burns ditched his trademark political neutrality during an undergraduate commencement address at Massachusetts’ Brandies University to warn...

case study image
14 May’ 2024

NOT ON OUR WATCH: People powered news

‘A Lie Is Halfway Round the World Before the Truth Has Got Its Boots On’ How do you get the facts when much of the media...

case study image
7 May’ 2024

Reach more people with Gamification: Could you be a HANDMAID ENFORCER?

Don't just preach to the choir. Use gamification to reach and engage more people. How do you get your message to people who aren't necessarily interested...