How Indivisible Michigan Uses Advanced Software To Coordinate Activities To Flip Swing Districts.

Planning makes all the difference - especially when you're underfunded. Grassroots groups make a bigger impact with better software. StateWide Indivisible of Michigan (SWIM) is a coalition of grassroots groups working on a strategy to deliver a majority of Democratic Party State House Seats to the people of Michigan. They have organized nearly 50 independent groups across Michigan to best use their energy to flip at least 4 seats and protect the 6 seats won in 2018. They are focussing their efforts on races trending Democrat with strong candidates. They are using ArcGIS mapping software to develop their strategy to flip key districts and extend their coalition. Background "Our successes in 2018 taught us that our strength is in collaborating with partners and communicating across the network. Our relationships held us together and our plan provided a roadmap for all to witness and participate.  Everyone was trained on value messaging and being respectful of all views." "We created a map with a little help from DemLabs, that showed the intersections between State House Districts, Congressional Districts and Indivisible Groups", explained Michelle Pallas, Michigan SWIM strategist. "It was easy to see where we had resources and where we needed resources.  Next we will overlap more partners, such as Dem Clubs, Local Labor Unions and any groups we can tap to join our movement."