28 August, 2019

How To Enrich The Voter File With Other Data Sources For Better Results.

Use the best tool(s) available. It's no different in campaigns. Enrich the Voter File with other data sources for better results. Smarter targeting and  canvassing. Better results in fund raising and finding unregistered voters. Over 15,000 data variables are available (some of it for free) including demographics, lifestyle and purchasing behavior. Savvy marketers, government agencies and non-profits all use geo-data and geographical information systems (GIS) already. But for some reason it isn't widely used by progressive campaigns and advocacy groups? Many groups are even unaware of this valuable resource that can be used with or without a voter file. Case study
DemLabs used ArcGISLiving Atlas and Community Analyst in a recent project to find unregistered SF voters and identify areas to canvass. This project took less than a day to complete. This is how we did it:
- The Voter File was first mapped with each dot on the map representing an individual record. - We applied an 'age' layer to the city to see where residents of different ages were clustered. This was independent of the voter file and included all SF residents - both registered and unregistered voters. - Zooming into the map showed the areas with high densities of young people. This information was then overlaid with the Voter File records to identify specific areas with young people but few registered voters. - These results were used to create target list of addresses (with another app) for volunteers to canvas and encourage students to register to vote.
Details Here are more details on how the project was implemented:
Twenty of the 15,000 variables to choose from:   Age by: sex, race   Households by: poverty status and income   Education by: high school diploma, Bachelors   Households by race   Race by: diversity index, hispanic, minority   Place of birth   Marital Status by: married, divorced, never married   Households by: total, family size, age, family type,   Households by rent, mortgage status   Population by: total, rural, urban, density, sex, families, relationship   Health insurance coverage   Jobs by: employed civilians, unemployment rate   Language spoken at home   Poverty by: race, education, labor force   Transportation to work by: sex, carpool, walk, bicycle, alone   Spending on food, apparel, education and  transportation   Crime Indices – total, assault, larceny, vehicle theft   Veteran and military service   Housing by: total, vacant, owner occupied   Business by: total employees and sales
esri The apps and geodata we used in this project are from esri, a global leader in geographic information systems (GIS) and geo-database solutions. esri is based in California and has over five thousand employees with billions in annual revenue.

Takeaway Use all the tools in the tool box for better results in targeting, registering new voters, canvassing and getting-out-the-vote (GOTV). Learn more on applying GIS to support democracy here.

Deepak Co-Founder, DemLabs

Please share this bulletin. Democracy Labs is a SF-based, hub for ongoing technology and creative innovation for progressives campaigns and advocacy groups. Donate here to support our work.

Subscribe to DemLabs Bulletin

case study image
25 May’ 2024

Uvalde to Now: Mapping The Deadly Cost of Republicans Prioritizing Gun Lobby Over Kids

Honoring the tragic 2nd anniversary of the Uvalde school mass shooting. 213 Texas school shootings (to date). 83 deaths. 257 shooting victims. Remember: numbers are just...

case study image
24 May’ 2024

Republican War On Women Equates Pregnancy Care Pills To Heroin

"Louisiana Republicans Criminalize Life-Saving Pregnancy Care Pills" "Louisiana Republicans voted to reclassify drugs used in abortion as controlled dangerous substances. It’s a move staunchly protested by hundreds of...

case study image
22 May’ 2024

How much is your life worth? Mapping gun lobby donations vs. number of shooting victims.

Gun violence surges. Republicans push to cripple ATF, the agency that monitors gun makers! What gives? When in doubt, follow the money. How much does the...

case study image
19 May’ 2024

President Biden’s Insulin Price Cuts: Mapping Where It’s Helping the Most People

The Cost of Insulin Takes Center Stage "President Biden’s policy was a godsend because it enshrines into law that Americans on Medicare, the federal health insurance...

case study image
18 May’ 2024

Why’s it so hard to get homeowner’s insurance? Follow the money!

There are none so blind, as those who will not see. Climate change causes weather disasters. Insurers cannot afford to write policies. Why do Republicans deny...

case study image
16 May’ 2024

Early Warning System For Republican Attacks On Women’s Rights

Republican attacks on women's rights are spreading. How do you track them quickly? Use an early warning system to track incoming attacks quickly and see where...