Organizers use Facebook Live to stream videos of their actions, but their audience is often limited to just those who can watch it all. Short highlight clips make the action accessible to others who are tight on time. It's like golf coverage on TV: people are interested, but many prefer to just watch the highlights.
Broadcasting on Facebook Live has been easier than creating a highlights video. But, now organizers can quickly create highlight videos with Lumen5, a free, easy-to-use app.
350 Bay Area recently protested at the California State Teachers' Retirement System (CalSTRS) board meeting to demand an end to investments in fossil fuel firms. CalSTRS provides retirement benefits for California's educators from a $7 billion retirement fund. This bulletin described how 350 Bay Area created a highlight video of their protest.
Rapid response
350 Bay Area (@350BayArea) streamed its hour-long protest live on Facebook and Twitter. The group then created an 80 second highlight video the same day with a little help from DemLabs.
They used Lumen5, a free app which includes royalty-free stock video footage and background music. The video includes professionally shot videos of factories belching smoke and a boardroom scene set to catchy background music. Their video is now on Facebook, Twitter and Vimeo.
Video preview.
Actual video: Youth vs Apocalypse protest CalSTRS investment in fossil fuel firms.
Actual video: Youth vs Apocalypse protest CalSTRS investment in fossil fuel firms. (click image to watch)
Take away
Campaigns can reach more people with videos that match supporters' interest and time availability. Lumen5 makes it easy to trim live video streams into bite-sized nuggets.
Contact DemLabs here to learn more about creating highlight videos.
Deepak
Co-Founder, DemLabs
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