Cars at the turn of the century were custom made and expensive. Henry Ford automated the production of cars. This slashed the cost and made cars more affordable to more people.
Most campaign videos are like custom cars before mass production, expensive and inaccessible to most candidates. New apps are changing how these videos will be made.
Candidates can assemble their own professional-looking videos with video clips, images and music. Most of the components can be re-used to create new videos quickly which are then released on social media.
Sean Frame is a progressive candidate in CA-4 running against a well-funded incumbent. He's produced three campaign videos with Adobe Spark, a free app on three important issues for his district:
1. Better insurance protection in an area prone to wildfires
2. Lack of healthcare and rural hospitals being closed
3. Lack of affordable broadband internet access
This is how he created the videos with a little help from DemLabs.
How to do it
2. Present your position on the issue.
3. Video your message on a mobile phone. Re-use the clip in multiple campaign videos.
4. Add the appropriate Federal Election Commission (FEC) disclaimer message.
5. Close the video with a link back to your campaign web site and Facebook page.Each video is about 30 seconds long with an upbeat soundtrack. Campaign videos: easy as building with LEGO bricks! And costing about the same. Take a look at his GIF to get an idea of how the pieces are put together.
Better insurance coverage
Affordable broadband internet access
Better healthcare services