In a modern day version of David vs Goliath, a rookie candidate uses high tech stones to challenge a powerful incumbent. The ending has yet to be written...
Herb Jones a retired Colonel and disabled veteran spent decades in the Infantry. He's running for office in 3rd Senate District of Virginia against Tommy Norment, a long term incumbent and Republican Senate Majority Leader.
This is the story of a rookie candidate with little money battling stiff odds. Can technology level the playing field?
Background
Tommy Norment has faced criticism for introducing a bill to reduce the current penalties for the production of child porn. "Republican Senate Majority LeaderTommy Normentis facing re-election this November, (VA has off-year elections)... Ask anyone in Virginia what priorities the state legislature should focus on, and I challenge you to find one person who would say that the state’s child porn punishment is too harsh. Yet with Senate Bill 1560, that is exactly what Tommy Norment tried to “fix.” The bill would have cut the maximum from 30 years down to 20, and the minimum from five to two years", reports Daily Kos.
Herb believes in stiff penalties against child pornography and this is part of his campaign for Virginia's 3rd Senate District. He used Adobe Spark, a free app and DemLabs training organized by WinVirginia to create his own campaign video on this issue.
Recording the appeal Herb records his campaign message on his phone. The script is simple and direct based on free coaching provided by Steve Edelman from Speak Real Communications. Herb transfers his recording to his laptop for editing into his campaign video.
Finding a cover photo
This photo is chosen from Pixabay. "This vibrant community of creatives, shares copyright free images and videos. All contents are released under the Pixabay License, which makes them safe to use without asking for permission or giving credit to the artist - even for commercial purposes."
Video creation
Herb creates his campaign video with Spark, a free app from Adobe. The video uses the mom & son photo as the lead in; text based comments; Herb's recording and a soundtrack. Learn more on using Spark here.
Promoting the campaign video
Herb shares his campaign video on Facebook with a Spark-generated link. Supporters can share Herb's video by email, on Facebook and Twitter. Herb plans to embed his video on his web site using a few lines of code that Spark provides.
Recap
1. Record your campaign appeal on a phone or laptop.
2. Find free, high quality photos for your video on Pixabay .
3. Create your video with background music using Spark.
So if like David you're up against a political Goliath, try free apps in your campaign. They are very effective, just like David's well-aimed stones.
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