Winning marketing campaigns successfully surf the wave. The message goes further with less effort. Marketing campaigns aligned with the news, increase the odds of getting picked up by the press and earned media. How can this be done quickly when the news cycle changes daily? Multi-media digital stories offer an affordable, easy-to-use solution. They can easily be customized so your core marketing message is relevant to current events.
Case study : Voter Registration
The Voter Participation Center (VPC) helps Americans register to vote with a special focus on theRising American Electorate of unmarried women, people of color, and millennials. Since 2003 VPC has helped register nearly four million American voters.
VPC launched an awareness campaign recently before National Voter Registration Day to leverage the press awareness around the event to reach more potential voters. The plan was to create an innovative, digital story with information on voting regulations and timelines that would be news-worthy. Here's how VPC and DemLabs executed the project in four days using StoryMaps software.
Call to action
BerlinRosen is a national leading national public relations and strategic communications firm that advises VPC. They generated press coverage for VPC through this story map with media outlets including NBC Universal and Fox19 Now.
DemLabs works with progressive groups to identify challenges that need fresh thinking. We then find innovative apps and story telling solutions that companies use to solve these problems. The solutions are tested in campaigns and the findings shared with progressive groups.
Contact us to learn how to use story maps to catch the 'news cycle'.