image
image
11 September, 2018

Micro Target Your Canvassers

icon
Uber does it. Lyft does it. Send drivers to where there's known demand - rather than going to the same old locations as many cabs do. It's a smarter use of resources. Similar technology can improve canvasser productivity so they meet more people, in less time, with less effort. Where are the best spots and times to micro-target canvassers? Local volunteers know their communities best. Have them collect this information for you. A campaign manager defines what information to collect in Survey 123 and shares a link (via email, SMS, social media) with local volunteers. They collect the details needed using this link - without having to install an app. The tagged locations are mapped automatically and used to micro target canvassers. Just like Uber and Lyft, it's simple and efficient. "Where Do We Canvass?" Organize For Action advises "the goal of any canvass is to talk to as many people as possible." Therefore, we want to target areas that are dense with people and allow us to easily talk to them all. We recommend canvassing both door to door and public locations where people pass by regularly. Good canvass spots include grocery stores, sporting events, public transport stops, fast food restaurants, parks, college campuses. Try it for yourself by pretending to tag a canvassing location at this link from a mobile phone. (You can do this anonymously with a random address). This is the console that the campaign manager sees. Information from volunteers is immediately mapped as they submit it. Individual records can be queried and data can be exported as a spreadsheet for use in other applications. DemLabs didn't develop this solution. We applied Survey 123, an existing ESRI software package in response to a request from a campaign in Virginia that wanted to use their canvassers most effectively. Using applications that have already been proven in business is faster and cheaper and involves less risk than developing new software. Drop us a line if you'd like to learn more - or have some other challenge that might be solved using existing technology. 
Deepak
Co-Founder, DemLabs
case study image
29 Jan’ 2024

Help America Vote: POWER THE POLLS

January 30 is Help America Vote Day! Sign up to be a poll worker to help ensure that elections this November are safe, secure, and accessible....

case study image
17 Jan’ 2024

Demographic Geotargeting: Your Shortcut to Finding Voters

Find likely voters with the the same tools that businesses use to find their customers. Improve your odds of finding likely voters by factoring in those...

case study image
26 Dec’ 2023

Learn to tell your ‘Story Of Self’ with this free video tutorial

A STORY OF SELF tells why we have been called to serve. It expresses the values or experiences that call each person to take leadership on...

case study image
12 Nov’ 2023

BIDEN 18: Mapping the Democrats’ route to recapturing the House

"The route to recapturing the House runs through the “Biden 18” - the 18 Republicans sitting in districts won by Joe Biden in 2020." - Washington...

case study image
8 Nov’ 2023

How to frame an issue and amplify your message through supporters

How do you get your message heard when there's a lot of noise? Copy choir directors. Choose a song and have all your choir members sing...

case study image
5 Nov’ 2023

Build contact lists faster with helpful info for the people you’re trying to reach

Savvy organizers build goodwill by serving the needs of their community. Helplines use the same approach to build contact lists. Choose "PULL" over "PUSH" marketing. Push...

[class^="wpforms-"]
[class^="wpforms-"]