There are FIFTY million unregistered voters in America!
The number of voters is being threatened with voter roll purges and restrictive voter ID policies. Every single voter and every single vote is important. Especially if they are part of the Rising American Electorate (RAE) - single women, minorities and millenials. The RAE are not registered in the numbers they should be nor do they vote in the strength of their population. If they did, they could change the country!
Finding the RAE is hard though. Voter Participation Center (VPC) knows this space well. They've helped millions of Americans register to vote with targeted mailings for over a decade. But, big problems need continuous innovation. And with that in mind, VPC and DemLabs are teaming up to engage some of the smartest minds in Silicon Valley to come up with new ways to identify and persuade unregistered voters.
Forty smart thinkers will convene at two (free) workshops in July in San Francisco and Palo Alto to learn about Design Thinking and brainstorm solutions. They'll include a range of talents including writers, marketers, academics, political consultants, programmers and data scientists. This brainstorming may yield the breakthrough to ensure more Americans vote.
What's Design Thinking?
"Design thinking utilizes elements from the designer's toolkit like empathy and experimentation to arrive at innovative solutions. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence", explained David Kelly, founder of IDEO and the Stanford d.school.
Image credit: IDEOU
Who knows, you may even have the missing piece of the puzzle!