NEW WAYS TO WIN
We deliver technology and storytelling innovation to progressives.
THE DEMOCRACY LABS: NEW POWER FOR PROGRESSIVE POLITICS
Democracy Labs is a hub for ongoing technology and creative innovation that serves progressive campaigns and organizations at the national, state, and local levels.
Our focus is on long term, sustainable and affordable solutions. An approach that is longer than an election cycle, and isn’t purely dependant on volunteers, can enable more qualified candidates to run for office and for more issue groups to bring about positive social change.
Great ads are memorable. They ring true and deliver a personally, meaningful message.
Winning brands combine powerful, meaningful, inspirational messages delivered in ways that touch their audiences, are credible and trustworthy.
Political campaigns on the other hand, often waste money on ineffective ads that don’t align with people’s values. What can campaigns learn from savvy marketers? How do you determine your audience’s values? How do you craft messages aligned with them? How do you test and iterate to see which messages work the best? That’s what this workshop is all about.